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Report generated 8 days ago
https://bubblepets.com.sg
Your general SEO Checkup Score
Archived
91/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 91 out of 100, which is higher than the average score of 75. Our analysis has identified 14 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
14 Failed
5 Warnings
53 Passed
Issues to fix
HIGH
To provide a good user experience, Google recommends that sites should aim for a Largest Contentful Paint duration of 2.5 seconds or less.
HIGH
It is recommended to avoid URL parameters and to use hyphens to separate words in the URL structure, rather than underscores.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
HIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
To protect against spam harvesters, consider hiding or obfuscating email addresses in your page code.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
Common SEO issues
Score: 73
Failed: 2
Warnings: 3
Passed: 17
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 132 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Bubble Pets Singapore Online Pet Store I Free Delivery — Singapore's Pet Proficient Online Pet Store I Online Pet Shop I Bubble Pets
Length: 132 characters
Meta Description Test92% of top 100 sites passed
  • This webpage is using a meta description tag with a length of 248 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: Bubble Pets is Singapore's Only Pet Proficient Store. We carry the widest range of Pet Products. Shop for Pet Food, - Kibbles, Freeze Dried, Air Dried, Raw or Gently Cooked, Pet treats, Pet Toys, Pet Beds, Pet Supplements, Vet Recommended Products.
Length: 248 characters
Google Search Results Preview Test
Desktop version
https://bubblepets.com.sg/Bubble Pets Singapore Online Pet Store I Free Delivery — Singapore's Pet Proficient Online Pet Store I Online Pet Shop I Bubble PetsBubble Pets is Singapore's Only Pet Proficient Store. We carry the widest range of Pet Products. Shop for Pet Food, - Kibbles, Freeze Dried, Air Dried, Raw or Gently Cooked, Pet treats, Pet Toys, Pet Beds, Pet Supplements, Vet Recommended Products.
Mobile version
https://bubblepets.com.sg/Bubble Pets Singapore Online Pet Store I Free Delivery — Singapore's Pet Proficient Online Pet Store I Online Pet Shop I Bubble PetsBubble Pets is Singapore's Only Pet Proficient Store. We carry the widest range of Pet Products. Shop for Pet Food, - Kibbles, Freeze Dried, Air Dried, Raw or Gently Cooked, Pet treats, Pet Toys, Pet Beds, Pet Supplements, Vet Recommended Products.
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:site_name
Singapore's Pet Proficient Online Pet Store I Online Pet Shop I Bubble Pets
og:url
https://bubblepets.com.sg/
og:title
Bubble Pets Singapore Online Pet Store I Free Delivery
og:type
website
og:description
Bubble Pets is Singapore's Only Pet Proficient Store. We carry the widest range of Pet Products. Shop for Pet Food, - Kibbles, Freeze Dried, Air Dried, Raw or Gently Cooked, Pet treats, Pet Toys, Pet Beds, Pet Supplements, Vet Recommended Products.
og:image
https://bubblepets.com.sg/cdn/shop/files/bubble_pets_logo_latest_1256fa16-cc74-41c2-9a55-47706485ce6d_1200x1071.png?v=1651422512
og:image:secure_url
https://bubblepets.com.sg/cdn/shop/files/bubble_pets_logo_latest_1256fa16-cc74-41c2-9a55-47706485ce6d_1200x1071.png?v=1651422512
og:image:width
1200
og:image:height
1071
og:image:alt
Social media image
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
100purchase52food49shop42view39trial
Keywords Usage Test48% of top 100 sites passed
  • The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
purchase
food
shop
view
trial
Keywords Cloud Test
activeanimalsappropriatebadgebatchbeefbirdbirdsbonebroncobrothbubblecarecartcatschewchoosecoatcollarscompletecomputationcurrentdealsdehydrateddentaldetailsdingodoggydogsdrieddropdurableerroressentialsfoodfreefreezefreshfrozengiftsgreengroomingguineahappiharnessharnessesinfinityjeanjerkylifestylelineliquidlittermediummeshmilkminimininmixersnaturalneednibsonlineoptionsoriginalpackpaperpattypaulpetcubespetsporkpriceproductpromotionspurchasequickrandomreplacersresultsreviewssaveshopshortsingaporeslidersmallsnippetssportstorestylesupplementtopperstrainingtreattreatstrialturkeyviewvital
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test62% of top 100 sites passed
  • This webpage contains too many H2 tags! H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H1 tags
Singapore's Pet Proficient Online Pet Store I Online Pet Shop I Bubble Pets
H2 tags
WE UNDERSTAND PETS BETTER
PROMOTIONS
GIFTS WITH PURCHASE
Gifts with Purchase - Happi Doggy Zest Dental Chew Above $99
Gifts with Purchase - Absolute Holistic Dental Chew (1 Stick)
Gifts with Purchase - MaxxiPaws MaxxiDental Supplement Trial Pack
Gifts with Purchase - Costal Canine Joint Booster Trial Pack
Gifts with Purchase - Cature Paper Litter Deodoriser Scented Trial Pack
Gifts with Purchase - Nature's Eco Recycled Paper Cat Litter [Trial Pack]
Gift with Purchase: Natural Pet Healthy G.U.T Formula for Cats Supplement Trial Pack
Gift with Purchase: Natural Pet Rich & Healthier Coat for Cats Supplement Trial Pack
PURCHASE WITH PURCHASE
Purchase with Purchase - Small Batch Beef Slider Trial Pack
Purchase with Purchase - Small Batch Lamb Slider Trial Pack
Purchase with Purchase - Small Batch Duck Slider Trial Pack
Purchase With Purchase: Bronco Jerky Grilled Beef 70g
Purchase with Purchase - Small Batch Pork Slider Trial Pack
Purchase With Purchase Bronco Jerky Salmon 70g
Purchase with Purchase - Vital Essentials Freeze Dried Raw Turkey Mini Patties Trial Pack for Cats
Purchase with Purchase - Vital Essentials Freeze Dried Raw Beef Mini Nibs Trial Pack for Dogs
Purchase with Purchase - Vital Essentials Freeze Dried Raw Pork Mini Nibs Trial Pack for Cats
Purchase with Purchase - Vital Essentials Freeze Dried Raw Chicken Mini Nibs Trial Pack for Cats
NEW ARRIVALS
Arlo Kitchen Detox White Freeze Dried Veggie Patties
Red Dingo Short Harness - Squiggles Black
Red Dingo Short Harness - Red
Red Dingo Short Harness - Pastel Green
Red Dingo Short Harness - Hi-Vis Peach
Red Dingo Short Harness - Fuchsia
Red Dingo Short Harness - Electric Blue
Red Dingo Mesh Harness - Red
Red Dingo Mesh Harness - Pastel Green
Red Dingo Mesh Harness - Mauve
OUR FRESH FOOD BRANDS
CUSTOMER'S PICK
Addiction RX Allergy-HS Diet Dry Dog Food
PetCubes Complete Pork Frozen Cooked Dog Food
Comfy Cone Collars for Dogs Cats Pets
AFreschi Srl Natural Turkey Tendon Bone Dog Treat
PetCubes Complete Kangaroo Frozen Cooked Dog Food
Jean-Paul Nutraceutical ColloRX Advance Lanosterol Eye Drop
NEW LOOK: Absorb Plus Antibacterial Pee Pads (Medium - 50pc)
Zealandia Wild Wallaby Canned Cat Food - 170g
Jean-Paul Nutraceutical ColloRX Collagen Eye Drop
Bubble's Institute
Healthy Treat Ideas for Dogs
Tips for Picking the Best Grooming Essentials for your Dog
Potty Training Your Dog (House breaking your dog)
NEWSLETTER
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Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
Sitemap Test83% of top 100 sites passed
  • This website has a sitemap file.
Image Alt Test78% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test29% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test72% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test83% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
  • This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test96% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Speed optimizations
Score: 65
Failed: 7
Warnings: 1
Passed: 12
HTML Page Size Test23% of top 100 sites passed
DOM Size Test56% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 3,218 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test99% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 887.62 Kb to 100.97 Kb (89% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 6.33 seconds and is greater than the average loading speed which is 5 seconds!
Accurate loading speed and website loading speed monitor

Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.

Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.

JS Execution Time Test53% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in more than 2 seconds!
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
60.5 %
1.03 Mb
font
15.1 %
261.86 Kb
image
12.5 %
217.02 Kb
html
4.8 %
83.76 Kb
css
4.5 %
77.59 Kb
other
2.6 %
45.30 Kb
TOTAL
100%
1.70 Mb
Requests by content type
Content type
Percent
Requests
javascript
44.2 %
38
other
24.4 %
21
font
14.0 %
12
image
8.1 %
7
css
5.8 %
5
html
3.5 %
3
TOTAL
100%
86
Content size by domain
Domain
Percent
Size
bubblepets.com.sg
54.1 %
940.10 Kb
googletagmanager.com
15.2 %
263.68 Kb
js.smile.io
7.9 %
137.23 Kb
cdn.shopify.com
6.1 %
105.10 Kb
cdnwidget.judge.me
5.5 %
94.82 Kb
cdn.506.io
3.7 %
64.78 Kb
d1liekpayvooaz.cloudfront.net
3.6 %
62.59 Kb
ajax.googleapis.com
1.9 %
32.87 Kb
aca.506.io
0.6 %
11.25 Kb
app.identixweb.com
0.4 %
7.27 Kb
Other
1.0 %
17.24 Kb
TOTAL
100%
1.70 Mb
Requests by domain
Domain
Percent
Requests
bubblepets.com.sg
53.5 %
46
js.smile.io
12.8 %
11
cdnwidget.judge.me
5.8 %
5
cdn.shopify.com
4.7 %
4
shop.app
3.5 %
3
d1liekpayvooaz.cloudfront.net
2.3 %
2
googletagmanager.com
2.3 %
2
google.com
2.3 %
2
cdn.instantbrandpage.lowfruitsolutions.com
2.3 %
2
platform.smile.io
2.3 %
2
Other
8.1 %
7
TOTAL
100%
86
CDN Usage Test95% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test43% of top 100 sites passed
  • This webpage is using images in a modern format.
Image Metadata Test72% of top 100 sites passed
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test95% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test96% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test98% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test15% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
URL Redirects Test97% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.580 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.58 s

0.8 s

1.8 s

First Contentful Paint Test90% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 1.203 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

1.203 s

1.8 s

3 s

Largest Contentful Paint Test77% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 4.09 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

4.09 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<div class=" slideshow-background slid..." data-rimg="loaded" data-rimg-scale="1" data-rimg-template="//bubblepets.com.sg/cdn/shop/files/2_bd0b405e-c091..." data-rimg-max="5000x1563" data-rimg-crop="false" data-themecolor="#111111" data-slidecolor="#ffffff" style="background-image: url("//bubblepets.com.sg/cdn/sho...">
Cumulative Layout Shift Test91% of top 100 sites passed
  • The CLS score of this webpage is 0.0386. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0386

0.1

0.25

DOM element which contributes the most to CLS score:
Text: WE UNDERSTAND PETS BETTER Building a community where pets are family FREE SHIP...
Html: <main id="site-main" class="site-main" aria-label="Main content" tabindex="-1">
Score: 0.0384
Server and security
Score: 86
Failed: 2
Warnings: 0
Passed: 5
URL Canonicalization Test93% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "bubblepets.com.sg" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
bubblepets.com.sg
Subject Alternative Names (SANs)
bubblepets.com.sg
Not valid before
Sat, July 26o 2025, 10:01:29 am (z)
Not valid after
Fri, October 24o 2025, 11:01:25 am (z)
Signature algorithm
ecdsaWithSha256
Issuer
WE1
Intermediate certificate
Common name
WE1
Organization
Google Trust Services
Location
US
Not valid before
Wed, December 13o 2023, 9:00:00 am (z)
Not valid after
Tue, February 20o 2029, 2:00:00 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Root certificate
Common name
GTS Root R4
Organization
Google Trust Services LLC
Location
US
Not valid before
Wed, June 22o 2016, 12:00:00 am (z)
Not valid after
Sun, June 22o 2036, 12:00:00 am (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=7889238
Plaintext Emails Test97% of top 100 sites passed
  • We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width,initial-scale=1" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 98
Failed: 1
Warnings: 1
Passed: 7
Structured Data Test66% of top 100 sites passed
  • This webpage is using structured data.
See results list
Custom 404 Error Page Test80% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://bubblepets.com.sg/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://bubblepets.com.sg/" rel="canonical"/>
Nofollow Tag Test
  • This webpage is using the nofollow meta tag! We recommend to use this tag carefully since search engines will not crawl all links from this webpage.
See results list
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test98% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 ip4:101.100.228.20 ip4:101.100.228.126 +mx +a +include:_spf.vodien.com -all
Ads.txt Validation Test67% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.

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