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Report generated 2 months ago
https://blog.martinee.io/post/7-metrics-every-app-marketer-should-track
Your general SEO Checkup Score
Archived
87/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 87 out of 100, which is higher than the average score of 75. Our analysis has identified 16 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
16 Failed
2 Warnings
54 Passed
Issues to fix
HIGH
To address URL canonicalization issues, it is recommended to select a primary URL for your webpage and set up redirects from all other variations to the preferred one.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
Connect your webpage with social media networks using APIs or AddThis, as social signals are becoming increasingly important for search engines to validate a site's trustworthiness and authority.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
HIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
HIGH
By creating a custom 404 error page with helpful links and information, users are more likely to stay on the site and continue to explore.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
LOW
Without an SPF record, spammers can easily spoof emails from this domain, potentially leading to compromised email security and deliverability issues.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
Common SEO issues
Score: 65
Failed: 5
Warnings: 1
Passed: 16
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag.
Text: 앱 마케터라면 반드시 추적해야 할 7가지 핵심 지표
Length: 28 characters
Meta Description Test92% of top 100 sites passed
  • This webpage is using a meta description tag with a length of 134 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: 앱 마케팅의 성과를 결정짓는 건 감이 아닌 데이터입니다. 어떤 전략이 효과적인지, 어디를 개선해야 하는지 명확히 파악하는 것이 필요합니다. 지속적인 성장을 위한 7가지 핵심 지표, 지금 확인하고 데이터 기반 마케팅 전략을 설계해보세요. 📈📱
Length: 134 characters
Google Search Results Preview Test
Desktop version
https://blog.martinee.io/post/7-metrics-every-app-marketer-should-track앱 마케터라면 반드시 추적해야 할 7가지 핵심 지표앱 마케팅의 성과를 결정짓는 건 감이 아닌 데이터입니다. 어떤 전략이 효과적인지, 어디를 개선해야 하는지 명확히 파악하는 것이 필요합니다. 지속적인 성장을 위한 7가지 핵심 지표, 지금 확인하고 데이터 기반 마케팅 전략을 설계해보세요. 📈📱
Mobile version
https://blog.martinee.io/post/7-metrics-every-app-marketer-should-track앱 마케터라면 반드시 추적해야 할 7가지 핵심 지표앱 마케팅의 성과를 결정짓는 건 감이 아닌 데이터입니다. 어떤 전략이 효과적인지, 어디를 개선해야 하는지 명확히 파악하는 것이 필요합니다. 지속적인 성장을 위한 7가지 핵심 지표, 지금 확인하고 데이터 기반 마케팅 전략을 설계해보세요. 📈📱
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:title
앱 마케터라면 반드시 추적해야 할 7가지 핵심 지표
og:description
앱 마케팅의 성과를 결정짓는 건 감이 아닌 데이터입니다. 어떤 전략이 효과적인지, 어디를 개선해야 하는지 명확히 파악하는 것이 필요합니다. 지속적인 성장을 위한 7가지 핵심 지표, 지금 확인하고 데이터 기반 마케팅 전략을 설계해보세요. 📈📱
og:image
https://cdn.prod.website-files.com/656d3c53a795ed37cbbc9e32/67f4bdf5e9e74d83c8e04fbe_Article_%EC%95%B1%20%EB%A7%88%EC%BC%80%ED%84%B0%EB%9D%BC%EB%A9%B4%20%EB%B0%98%EB%93%9C%EC%8B%9C%20%EC%B6%94%EC%A0%81%ED%95%B4%EC%95%BC%20%ED%95%A0%207%EA%B0%80%EC%A7%80%20%ED%95%B5%EC%8B%AC%20%EC%A7%80%ED%91%9C.png
og:type
website
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
11사용자가7있습니다6사용자에게5바탕으로5중요합니다
Keywords Usage Test48% of top 100 sites passed
  • The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
사용자가
있습니다
사용자에게
바탕으로
중요합니다
Keywords Cloud Test
aprilcltvcpa는creativesctr은customereventfunnelgrowthjourneyjunelifetimemartineeonesignal의performancerateuservalue개선해야개인화된게시물은경험조차도구축한다는기대합니다기본적인나타내는나타냅니다노출되어단기적인데이터를데이터에마인드는마케터가마케터는마케터라면만나보기메시지를무엇일까요바탕으로발송합니다분배하기비율입니다사용자가사용자는사용자를사용자에게사용자에게는사용자와사용자의사용하는상호작용의선택지에성장시킬실질적인실행합니다연결되며옵트인율이완료하는원시그널유지율은유지하는의미입니다의사결정의사결정을이탈하는이해한다는인사이트를있습니다작성되었습니다전환율을정교하게정리했습니다중심으로중요할까요중요합니다즉각적인지속적인지표들을지표들이지표입니다직관적이고참여도가추적해야추정하는측정합니다치열해졌습니다캠페인을캠페인의콘텐츠에파악하고파악하는파악해보세요프리미엄피트니스필요합니다핵심이죠확보하는활용하면효과적인지효율적으로
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test62% of top 100 sites passed
  • This webpage contains headings tags.
H1 tags
마티니 Martinee
앱 마케터라면 반드시 추적해야 할 7가지 핵심 지표
H2 tags
앱 마케팅 성장을 위한 전략을 만드는 7가지 핵심 지표
왜 이 지표들이 중요할까요?
1. 고객 생애 가치 (Customer Lifetime Value, CLTV, CLV, LTV)
2. 획득당 비용 (Cost Per Acquisition, CPA)
3. 유지율 (Retention Rate)
4. 평균 세션 길이 (Average Session Length)
5. 푸시 알림 클릭률 (Click-Through Rate, CTR)
6. 전환율 (In-App Messaging Conversion Rate)
7. 푸시 알림 옵트인율 (Opt-In Rate for Push Notifications)
효과적인 메시징을 위한 플랫폼 선택
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://blog.martinee.io/robots.txt
Sitemap Test83% of top 100 sites passed
  • This website has a sitemap file.
https://blog.martinee.io/sitemap.xml
Image Alt Test78% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test29% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test72% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test83% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test96% of top 100 sites passed
  • This webpage has a character encoding declaration.
meta charset="utf-8"
Speed optimizations
Score: 80
Failed: 4
Warnings: 0
Passed: 16
HTML Page Size Test23% of top 100 sites passed
  • The size of this webpage's HTML is 12.27 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test56% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 306 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test99% of top 100 sites passed
  • This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 33.54 Kb to 12.27 Kb (63% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 6.71 seconds and is greater than the average loading speed which is 5 seconds!
Accurate loading speed and website loading speed monitor

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JS Execution Time Test53% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
font
61.2 %
6.05 Mb
image
31.5 %
3.12 Mb
javascript
6.9 %
698.02 Kb
css
0.3 %
28.69 Kb
html
0.1 %
13.40 Kb
other
0.0 %
2.24 Kb
TOTAL
100%
9.89 Mb
Requests by content type
Content type
Percent
Requests
javascript
39.3 %
11
image
21.4 %
6
other
17.9 %
5
font
14.3 %
4
html
3.6 %
1
css
3.6 %
1
TOTAL
100%
28
Content size by domain
Domain
Percent
Size
cdn.prod.website-files.com
93.1 %
9.21 Mb
cdn.channel.io
3.8 %
385.86 Kb
googletagmanager.com
2.3 %
235.13 Kb
d3e54v103j8qbb.cloudfront.net
0.3 %
29.88 Kb
cdn.amplitude.com
0.3 %
29.68 Kb
blog.martinee.io
0.1 %
13.40 Kb
api.channel.io
0.0 %
844 B
flag.lab.amplitude.com
0.0 %
640 B
stats.g.doubleclick.net
0.0 %
513 B
o249840.ingest.sentry.io
0.0 %
300 B
TOTAL
100%
9.89 Mb
Requests by domain
Domain
Percent
Requests
cdn.prod.website-files.com
46.4 %
13
cdn.channel.io
17.9 %
5
googletagmanager.com
7.1 %
2
api.channel.io
7.1 %
2
blog.martinee.io
3.6 %
1
cdn.amplitude.com
3.6 %
1
d3e54v103j8qbb.cloudfront.net
3.6 %
1
stats.g.doubleclick.net
3.6 %
1
flag.lab.amplitude.com
3.6 %
1
o249840.ingest.sentry.io
3.6 %
1
TOTAL
100%
28
CDN Usage Test95% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test43% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test72% of top 100 sites passed
  • This webpage is not using images with large metadata.
Image Caching Test95% of top 100 sites passed
  • This webpage is not using uncached images from same domain.
JavaScript Caching Test96% of top 100 sites passed
  • This webpage is not using uncached JavaScript resources from same domain!
CSS Caching Test98% of top 100 sites passed
  • This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test98% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test15% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
URL Redirects Test97% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.029 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.029 s

0.8 s

1.8 s

First Contentful Paint Test90% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 1.080 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

1.08 s

1.8 s

3 s

Largest Contentful Paint Test77% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 1.07 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

1.07 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img src="https://cdn.prod.website-files.com/656d3c53a795ed3..." loading="lazy" alt="" sizes="(max-width: 767px) 100vw, (max-width: 991px) 728px..." srcset="https://cdn.prod.website-files.com/656d3c53a795ed3..." class="image_post_banner">
Cumulative Layout Shift Test91% of top 100 sites passed
  • The CLS score of this webpage is 0.0198. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0198

0.1

0.25

DOM element which contributes the most to CLS score:
Text: 단기적인 브랜드 성공과 지속적인 사용자 참여를 이끄는 차이를 만드는 마인드는 무엇일까요? | 바로 데이터 기반 의사결정입니다. 앱 마케터는 ...
Html: <footer class="post-content w-richtext">
Score: 0.0115
Server and security
Score: 68
Failed: 2
Warnings: 0
Passed: 5
URL Canonicalization Test93% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "blog.martinee.io" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
blog.martinee.io
Subject Alternative Names (SANs)
blog.martinee.io
Not valid before
Mon, July 7o 2025, 7:14:37 pm (z)
Not valid after
Sun, October 5o 2025, 8:14:36 pm (z)
Signature algorithm
ecdsaWithSha256
Issuer
WE1
Intermediate certificate
Common name
WE1
Organization
Google Trust Services
Location
US
Not valid before
Wed, December 13o 2023, 9:00:00 am (z)
Not valid after
Tue, February 20o 2029, 2:00:00 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Root certificate
Common name
GTS Root R4
Organization
Google Trust Services LLC
Location
US
Not valid before
Wed, June 22o 2016, 12:00:00 am (z)
Not valid after
Sun, June 22o 2036, 12:00:00 am (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=31536000
Plaintext Emails Test97% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 29
Failed: 3
Warnings: 1
Passed: 5
Structured Data Test66% of top 100 sites passed
Custom 404 Error Page Test80% of top 100 sites passed
  • This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage does not use the canonical link tag.
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • The robots.txt file does not use the disallow directive. This means that the whole website can be crawled by search engines.
Meta Refresh Test98% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is not using an SPF record! SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
Ads.txt Validation Test67% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
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