This website received an SEO score of 80 out of 100, which is higher than the average score of 75. Our analysis has identified 13 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
13 Failed
3 Warnings
57 Passed
Issues to fix
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
Connect your webpage with social media networks using APIs or AddThis, as social signals are becoming increasingly important for search engines to validate a site's trustworthiness and authority.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
MEDIUM
JavaScript errors can impact user experience and may prevent users from viewing the page properly.
MEDIUM
Add a Google Analytics script to this website to help in diagnosing potential SEO issues by monitoring site visitors and traffic sources.
MEDIUM
Using social media meta tags can improve the appearance and content of shared links on social media platforms, potentially increasing click-through rates and engagement with the page.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Common SEO issues
Score: 61
Failed: 8
Warnings: 1
Passed: 17
Meta Title Test100% of top 100 sites passed
This webpage is using a title tag.
Text: Black Country Sales and Lettings
Length: 32 characters
Meta Description Test92% of top 100 sites passed
This webpage is using a meta description tag with a length of 66 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: Your Trusted Partner in Black Country Property Sales and Lettings.
Length: 66 characters
Google Search Results Preview Test
Desktop version
https://bcsalesandlettings.co.uk/Black Country Sales and LettingsYour Trusted Partner in Black Country Property Sales and Lettings.
Mobile version
https://bcsalesandlettings.co.uk/Black Country Sales and LettingsYour Trusted Partner in Black Country Property Sales and Lettings.
Social Media Meta Tags Test89% of top 100 sites passed
This webpage is not using social media meta tags! While this type of meta tags don't affect what people see when they visit the webpage, they exist to provide information about it to search engines and social media platforms.
Most Common Keywords Test
This webpage doesn't contain any keywords!
Keywords Usage Test48% of top 100 sites passed
This webpage doesn't contain any keywords!
Keywords Cloud Test
This webpage doesn't contain any keywords!
Related Keywords Test
Find the keywords where this URL is listed in the top 20 results of Google's organic listings.
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Competitor Domains Test
Understand your competitors' SEO and backlink profile
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Heading Tags Test62% of top 100 sites passed
This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
All images in this webpage are properly sized for different users' viewports.
Image Aspect Ratio Test75% of top 100 sites passed
All image display dimensions match the natural aspect ratio.
Inline CSS Test10% of top 100 sites passed
This webpage is not using inline CSS styles.
Deprecated HTML Tags Test94% of top 100 sites passed
This webpage does not use HTML deprecated tags.
Google Analytics Test72% of top 100 sites passed
A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test100% of top 100 sites passed
This website appears to have a favicon.
Backlinks Test
Get a full and detailed list of your backlinks!
To view your total number of backlinks and referring domains, please sign-up for a free trial!
JS Error Test83% of top 100 sites passed
We've found JavaScript errors on this webpage!
See results list
Console Errors Test27% of top 100 sites passed
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test96% of top 100 sites passed
This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Social Media Test75% of top 100 sites passed
This webpage is not connected with social media using the API's provided by Facebook, Google +, Twitter, Pinterest, or using addthis.com
Speed optimizations
Score: 89
Failed: 3
Warnings: 1
Passed: 20
HTML Page Size Test23% of top 100 sites passed
The size of this webpage's HTML is 1.09 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test56% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 1 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test99% of top 100 sites passed
This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 2.56 Kb to 1.09 Kb (57% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
The loading time of this webpage (measured from N. Virginia, US) is around 3.88 seconds and this is under the average loading speed which is 5 seconds.
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JS Execution Time Test53% of top 100 sites passed
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
69.5 %
2.00 Mb
font
11.7 %
346.35 Kb
css
7.8 %
230.72 Kb
javascript
6.4 %
189.69 Kb
html
2.4 %
69.36 Kb
other
2.1 %
62.38 Kb
Requests by content type
Content type
Percent
Requests
javascript
28.2 %
20
css
22.5 %
16
image
19.7 %
14
font
18.3 %
13
html
8.5 %
6
other
2.8 %
2
Content size by domain
Domain
Percent
Size
bcsalesandlettings.co.uk
45.2 %
1.30 Mb
d11n7da8rpqbjy.cloudfront.net
24.2 %
712.58 Kb
d2uolguxr56s4e.cloudfront.net
10.1 %
296.69 Kb
fonts.gstatic.com
7.8 %
231.26 Kb
app.kartra.com
5.4 %
160.08 Kb
yfreedomempire.kartra.com
3.0 %
88.03 Kb
feed.mikle.com
2.4 %
70.40 Kb
ajax.googleapis.com
1.1 %
33.63 Kb
fonts.googleapis.com
0.5 %
14.00 Kb
cdnjs.cloudflare.com
0.2 %
6.13 Kb
Other
0.1 %
2.74 Kb
Requests by domain
Domain
Percent
Requests
app.kartra.com
29.6 %
21
fonts.googleapis.com
14.1 %
10
fonts.gstatic.com
14.1 %
10
d11n7da8rpqbjy.cloudfront.net
9.9 %
7
feed.mikle.com
8.5 %
6
d2uolguxr56s4e.cloudfront.net
7.0 %
5
bcsalesandlettings.co.uk
5.6 %
4
yfreedomempire.kartra.com
5.6 %
4
ajax.googleapis.com
1.4 %
1
cdn.commoninja.com
1.4 %
1
Other
2.8 %
2
Page Cache Test (Server Side Caching)100% of top 100 sites passed
This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test95% of top 100 sites passed
This webpage is not serving all resources (images, javascript and css) from CDNs!
See results list
Modern Image Format Test43% of top 100 sites passed
This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test72% of top 100 sites passed
This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test95% of top 100 sites passed
This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test96% of top 100 sites passed
This webpage is not using uncached JavaScript resources from same domain!
CSS Caching Test98% of top 100 sites passed
This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test98% of top 100 sites passed
All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test15% of top 100 sites passed
This webpage is not using render-blocking resources.
Nested Tables Test100% of top 100 sites passed
This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
This webpage does not use frames.
Doctype Test100% of top 100 sites passed
This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test97% of top 100 sites passed
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
The Time To First Byte value of this webpage is 0.316 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.316 s
0.8 s
1.8 s
Largest Contentful Paint Test77% of top 100 sites passed
The Largest Contentful Paint duration of this webpage is 0.0 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
0
Cumulative Layout Shift Test91% of top 100 sites passed
The CLS score of this webpage is 0.0000. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0
Server and security
Score: 97
Failed: 1
Warnings: 0
Passed: 9
URL Canonicalization Test93% of top 100 sites passed
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Safe Browsing Test100% of top 100 sites passed
This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test95% of top 100 sites passed
The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
Directory browsing is disabled for this website.
Plaintext Emails Test97% of top 100 sites passed
This webpage does not include email addresses in plaintext.
Unsafe Cross-Origin Links Test45% of top 100 sites passed
This webpage is not using target="_blank" links without rel="noopener" or rel="noreferrer" attribute.
Media Query Responsive Test98% of top 100 sites passed
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 67
Failed: 1
Warnings: 1
Passed: 8
Structured Data Test66% of top 100 sites passed
This webpage doesn't take the advantages of HTML Microdata or JSON-LD specifications in order to use structured data! View Google's guide for getting started with structured data.
Custom 404 Error Page Test80% of top 100 sites passed
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
This webpage does not use the canonical link tag.
Nofollow Tag Test
This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
Ads.txt Validation Test67% of top 100 sites passed
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!
Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.
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