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Report generated 2 months ago
https://Www.brothersoutlet.com
Your general SEO Checkup Score
Archived
66/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 66 out of 100, which is below the average score of 75. However, there are 19 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
19 Failed
3 Warnings
51 Passed
Issues to fix
HIGH
To provide a good user experience, Google recommends that sites should aim for a Largest Contentful Paint duration of 2.5 seconds or less.
HIGH
It is recommended to avoid URL parameters and to use hyphens to separate words in the URL structure, rather than underscores.
HIGH
To address URL canonicalization issues, it is recommended to select a primary URL for your webpage and set up redirects from all other variations to the preferred one.
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
HIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
MEDIUM
Reducing the JavaScript execution time can result in faster page load times and a smoother user experience, as it allows the browser to render and display the page more quickly.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
Common SEO issues
Score: 52
Failed: 8
Warnings: 1
Passed: 16
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 64 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Best furniture store | Brother's Outlet Furniture in Henrico, VA
Length: 64 characters
Meta Description Test92% of top 100 sites passed
  • This webpage is using a meta description tag.
Text: Brothers Outlet is a locally owned retailer operated by trustworthy people enjoying the spotlight of being the best Furniture Store in Henrico VA. We treat our customers as family and they love us.
Length: 197 characters
Google Search Results Preview Test
Desktop version
https://www.brothersoutlet.com/Best furniture store | Brother's Outlet Furniture in Henrico, VABrothers Outlet is a locally owned retailer operated by trustworthy people enjoying the spotlight of being the best Furniture Store in Henrico VA. We treat our customers as family and they love us.
Mobile version
https://www.brothersoutlet.com/Best furniture store | Brother's Outlet Furniture in Henrico, VABrothers Outlet is a locally owned retailer operated by trustworthy people enjoying the spotlight of being the best Furniture Store in Henrico VA. We treat our customers as family and they love us.
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:site_name
Brother's Outlet
og:url
https://www.brothersoutlet.com/
og:title
Best furniture store | Brother's Outlet Furniture in Henrico, VA
og:type
website
og:description
Brothers Outlet is a locally owned retailer operated by trustworthy people enjoying the spotlight of being the best Furniture Store in Henrico VA. We treat our customers as family and they love us.
og:image
https://www.brothersoutlet.com/cdn/shop/files/logonew1024_1_1206x630.jpg?v=1674239752
og:image:secure_url
https://www.brothersoutlet.com/cdn/shop/files/logonew1024_1_1206x630.jpg?v=1674239752
og:image:width
1206
og:image:height
630
og:image:alt
Social media image
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
366price252original122save118current52table
Keywords Usage Test48% of top 100 sites passed
  • The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
price
original
save
current
table
Keywords Cloud Test
accessoriesadjustablebeddingbedroombenchesblackbookcasesbrasilcabinetscartchairchairschestschooseclassiccoffeecollectionscontactcurrentdesigndesksdetailsdiningdurableelectricenglishenjoyensuringentertainmentespañolfacebookfeaturesfinancingfunctionfurnitureglassgrayhighhomeinstagramkidskitchenlanguagelegsliftlightlivingloveseatslumbarmassagematerialsmattressesmemorialmetalminimalistmirrormodernofferofficeoptionsoriginalorisoutdoorpolicyportuguêspowerpriceproductsquickreclinerrecliningrefundrockingroomroundsalesaveservicesetsshopsleepslidesmartsmoothsofasofasstabilitystoolsstoragestorestylesupportswiveltabletablesteenstemperedtermsupdateview
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test62% of top 100 sites passed
  • This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
H2 tags
Language
BEDROOM SET
DINETTE
MASSAGE CHAIR
SOFA & LOVESEAT
MATTRESSES
BROWSE OUR COLLECTIONS
Midnight-Madness - Sectional
HOME ENTERTAINMENT
MORE COLLECTIONS
ACCESSORIES
KIDS & TEENS
HOME OFFICE
Massage Recliner Power Lift Chair With Adjustable Massage And Heating Function
Power Recliner With Storage Arms, Cupholders, Swivel Tray Table And Cell Phone Stand - Brown
Power Motion Recliner Electric Power Recliner With USB Charging Port, Hidden Arm Storage, Convenient Cup Holder And Bluetooth Speaker
Massage Recliner Power Lift Chair For Elderly With Adjustable Massage And Heating Function, Recliner Chair With Infinite Position And Side Pocket For Living Room
Premium Power Recliner & Storage Arms, Cupholders, Swivel Tray Table And Cell Phone Stand - Black
Power Lift Recliner Chair, Adjustable Modern Lift Chair, Lift Recliner Sofa For Back, Lumbar, Legs Support, Classic Power Recliner Chair With Remote Control, Side Pocket - Light Gray
Rocking Recliner Chair For Living Room, Adjustable Modern Recliner Chair, Recliner Sofa With Lumbar Support, Classic And Traditional Recliner Chair With Comfortable Arm And Back Sofa - Dark Gray
Rocking Swivel Recliner Chair For Living Room, 360 Degree Swivel, Adjustable Modern Reclining Chair, Classic And Traditional Recliner Sofa With Lumbar Support - Dark Gray
Rocking Swivel Recliner Chair For Living Room, 360 Degree Swivel, Adjustable Modern Reclining Chair, Classic And Traditional Recliner Sofa With Lumbar Support - Ligth Gray
Comfortable Electric Lift Chair, Made Of High Grade Leather, Provides Full Body Support And Convenient Remote Control Operation, Making It An Ideal Choice For The Elderly And Those With Limited Mobili - Light Gray
Rocking Recliner Chair For Living Room, Adjustable Modern Recliner Chair, Recliner Sofa With Lumbar Support, Classic And Traditional Recliner Chair With Comfortable Arm And Back Sofa - Light Gray
360° Swivel And Rocking Home Theater Recliner Manual Recliner Chair With A LED Light Strip For Living Room
360° Swivel And Rocking Home Theater Recliner Manual Recliner Chair With Wide Armrest For Living Room
Mid-Century Modern Recliner With Button Tufted Waffle Stitch
Moss - Upholstered Rocking Recliner With Diamond Tufting And Wingback - Light Brown
LOOKING FOR SOMETHING SPECIFIC?
Lyncott - Brown - Rectangular Dining Room Extension Table
Contemporary Style Glass Top Coffee Table
Round Glass Pedestal Dining Table With Tempered Glass Top - Silver
Modern High Gloss Minimalist Round Dining Table - Black
Round Faux Marble Mirrored Dining Table - Black
Round Glass Dining Table With Mirror Top - Silver
Herringbone Pattern Dining Table A Perfect Match For Modern Minimalist And Industrial Home Styles - Walnut
Dining Table With Cross Metal Leg And Tempered Glass, Modern Space Saving Kitchen Table For Living Room Legs, Square Table
Extensible Table Leg, Dining Table, Office Table, Coffee Table, MDF Leg - Ameican White Oak
Extensible Table Top, Dining Table, Office Table, Coffee Table - Ameican White Oak
Dining Table With Metal Leg And Glass, Modern Space Saving Kitchen Table For Living Room Glass Table, Dining Table, Kitchen Table, Coffee Table - Black
Tulip Round Dining Table, Office Table, Coffee Table - Brown
Mid-Century Dining Table For 4 - 6 People With Round MDF Table Top, Pedestal Dining Table, End Table Leisure Coffee Table, Cross Leg
Dining Table With Cross Metal Leg And Tempered Glass, Modern Space Saving Kitchen Table For Living Room
Mid Century Modern Dining Table Round White Sintered Stone Top Heavy Duty Metal Legs Waterproof Surface For Kitchen Dining Room Or Office Furniture - White / Black
STORE MENU
PRODUCT MENU
STORE INFORMATION
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Added to your cart:
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://www.brothersoutlet.com/robots.txt
Sitemap Test83% of top 100 sites passed
  • This website has a sitemap file.
https://www.brothersoutlet.com/sitemap.xml
SEO Friendly URL Test29% of top 100 sites passed
  • This webpage contains URLs that are not SEO friendly!
See results list
Image Alt Test78% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test29% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
See results list
Inline CSS Test10% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test72% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test83% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test96% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Social Media Test75% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook 
Speed optimizations
Score: 65
Failed: 8
Warnings: 1
Passed: 16
HTML Page Size Test23% of top 100 sites passed
DOM Size Test56% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 5,574 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test99% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 1026.59 Kb to 110.22 Kb (89% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 12.49 seconds and is greater than the average loading speed which is 5 seconds!
Accurate loading speed and website loading speed monitor

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JS Execution Time Test53% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in more than 3.5 seconds! When the JavaScript code takes a long time to execute, it slows down the page performance in several ways: longer download times, main thread bottlenecks, delays of "Time To Interactive", memory leaks, etc.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
40.4 %
1.17 Mb
javascript
39.7 %
1.15 Mb
font
9.7 %
288.62 Kb
html
5.8 %
172.63 Kb
css
3.2 %
94.85 Kb
other
1.3 %
38.08 Kb
TOTAL
100%
2.91 Mb
Requests by content type
Content type
Percent
Requests
javascript
47.8 %
110
image
32.2 %
74
other
10.9 %
25
css
4.3 %
10
font
2.6 %
6
html
2.2 %
5
TOTAL
100%
230
Content size by domain
Domain
Percent
Size
brothersoutlet.com
62.3 %
1.81 Mb
cdn.shopify.com
20.7 %
615.67 Kb
googletagmanager.com
3.7 %
110.09 Kb
connect.facebook.net
2.9 %
87.70 Kb
cdn.hextom.com
2.7 %
81.43 Kb
pay.shopify.com
2.5 %
73.02 Kb
js.snapfinance.com
2.1 %
63.52 Kb
s.adroll.com
1.3 %
40.04 Kb
ajax.googleapis.com
1.0 %
30.67 Kb
d.adroll.com
0.2 %
5.41 Kb
Other
0.5 %
13.56 Kb
TOTAL
100%
2.91 Mb
Requests by domain
Domain
Percent
Requests
brothersoutlet.com
40.9 %
94
cdn.shopify.com
39.6 %
91
d.adroll.com
2.6 %
6
monorail-edge.shopifysvc.com
1.3 %
3
pay.shopify.com
1.3 %
3
x.adroll.com
1.3 %
3
shop.app
0.9 %
2
connect.facebook.net
0.9 %
2
otlp-http-production.shopifysvc.com
0.9 %
2
cdn.hextom.com
0.9 %
2
Other
9.6 %
22
TOTAL
100%
230
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test95% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test43% of top 100 sites passed
  • This webpage is using images in a modern format.
Image Metadata Test72% of top 100 sites passed
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test95% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test96% of top 100 sites passed
  • This webpage is not using cache headers for all JavaScript resources! Setting cache headers can help to speed up the webpage for returning users.
See results list
CSS Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test98% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test15% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test100% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test97% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.054 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.054 s

0.8 s

1.8 s

First Contentful Paint Test90% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 1.794 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

1.794 s

1.8 s

3 s

Largest Contentful Paint Test77% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 9.59 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

9.59 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img src="//www.brothersoutlet.com/cdn/shop/files/WB01_Memor..." alt="" data-rimg="loaded" data-rimg-scale="1" data-rimg-template="//www.brothersoutlet.com/cdn/shop/files/WB01_Memor..." data-rimg-max="5000x1667" data-rimg-crop="false" srcset="//www.brothersoutlet.com/cdn/shop/files/WB01_Memor..." class="slideshow-slide__image slideshow-slide__image--des..." data-rimg-template-svg="data:image/svg+xml;utf8,
Cumulative Layout Shift Test91% of top 100 sites passed
  • The CLS score of this webpage is 0.0504. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0504

0.1

0.25

DOM element which contributes the most to CLS score:
Html: <div class="slideshow-slide pxu-lia-block" aria-label="Slide 1 of 5" data-text-color="#ffffff" tabindex="-1" data-slideshow-slide="" data-slide-index="0" data-handle="cream-sectional" style="position: absolute; left: 0%; --pxu-lia-outer-sequ..." aria-hidden="true">
Score: 0.0317
Server and security
Score: 76
Failed: 2
Warnings: 0
Passed: 8
URL Canonicalization Test93% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.brothersoutlet.com" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
www.brothersoutlet.com
Subject Alternative Names (SANs)
www.brothersoutlet.com
Not valid before
Fri, April 4o 2025, 9:15:27 am (z)
Not valid after
Thu, July 3o 2025, 10:15:25 am (z)
Signature algorithm
ecdsaWithSha256
Issuer
WE1
Intermediate certificate
Common name
WE1
Organization
Google Trust Services
Location
US
Not valid before
Wed, December 13o 2023, 9:00:00 am (z)
Not valid after
Tue, February 20o 2029, 2:00:00 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Root certificate
Common name
GTS Root R4
Organization
Google Trust Services LLC
Location
US
Not valid before
Wed, June 22o 2016, 12:00:00 am (z)
Not valid after
Sun, June 22o 2036, 12:00:00 am (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=7889238
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test95% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test97% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 98
Failed: 1
Warnings: 1
Passed: 8
Structured Data Test66% of top 100 sites passed
  • This webpage is using structured data.
See results list
Custom 404 Error Page Test80% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.brothersoutlet.com/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.brothersoutlet.com/" rel="canonical"/>
Nofollow Tag Test
  • This webpage is using the nofollow meta tag! We recommend to use this tag carefully since search engines will not crawl all links from this webpage.
See results list
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test98% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:secureserver.net -all
Ads.txt Validation Test67% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.

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