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Report generated 5 hours ago
https://www.thebutlersrilanka.com
Your general SEO Checkup Score
Archived
69/100
SEO Score
Average SEO score of top 100 sites: 74%
This website received an SEO score of 69 out of 100, which is below the average score of 74. However, there are 14 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
14 Failed
6 Warnings
54 Passed
Issues to fix
HIGH
To provide a good user experience, Google recommends that sites should aim for a Cumulative Layout Shift score of 0.1 or less.
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
HIGH
Add a meta description tag to provide a brief and informative summary of the page's content for search engines.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
Common SEO issues
Score: 57
Failed: 6
Warnings: 3
Passed: 17
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 10 characters. While there's no target number of characters, titles should be descriptive and concise. Using a title tag with less than 20 characters is a missed opportunity since it can be difficult to fit all your targeted keywords in such a short text.
    We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: The Butler
Length: 10 characters
Meta Description Test96% of top 100 sites passed
  • This webpage is not using a meta description tag! You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.
Google Search Results Preview Test
Desktop version
https://www.thebutlersrilanka.com/The Butler
Mobile version
https://www.thebutlersrilanka.com/The Butler
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:image
http://www.thebutlersrilanka.com/cdn/shop/files/Asset_1butler_2c550835-720b-4a22-86d5-60eba2033abd.png?v=1694585922&width=1024
og:image:secure_url
https://www.thebutlersrilanka.com/cdn/shop/files/Asset_1butler_2c550835-720b-4a22-86d5-60eba2033abd.png?v=1694585922&width=1024
og:image:width
1200
og:image:height
628
og:site_name
The Butler
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
116price60regular34shop30sale29quick
Keywords Usage Test45% of top 100 sites passed
  • The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
price
regular
shop
sale
quick
Keywords Cloud Test
accessibilityaccessoriesaccountafghanistanalbaniaalgeriaandorraangolaanguillaantiguaarmeniaarubaaustraliaaustriaazerbaijanbahamasbahrainbangladeshbarbadosbarbudabelarusbelgiumbelizebeltsbeninbermudabhutanblackblogboliviabosniabotswanabrazilbritishbruneibulgariaburkinaburundicambodiacamerooncanadacapecardcartcasualcongocornflowercufflinkscurrencyfacebookfasofloralfoldformalfrenchgeneralgoldguineaherzegovinainstagramislandsjarvisknittedlapelleatherleavemetalminimalistmissingneckpeonypersonalizationpersonalizedpinspocketpriceproductsquickregularrepublicrosesalesearchshoesshopsizedslimsocialssockssouthsquaresstatestiestrackingtranslationunitunitedverdevirginwallets
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test59% of top 100 sites passed
  • This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
H2 tags
Currency
Best Sellers
Augustin Caramel Gold Plaid Tie
Archer Beige Microfiber Tie with White & Black Plaid Pattern
Hugo Black Cufflinks
Isaac Ivory Cufflinks
Cornflower - Off-White
Caleb Amber Formal Tie
Alastair Gold Metal Lapel Pin
New Arrivals
Echo
Burke Champagne Gold Tie
Xanthus Black
Dominik Mocha
Constantine
Cornflower - Deep Teal
Rose - Maroon
Rose - Peach
Peony - Teal
Cornflower - Deep Red
Camellia - Rose Gold
Royale - Blue
Rose - Grey
Rose - Emerald Green
Rose - Dark Navy
Rose - Black
Peony - Royal Blue
Peony - Crimson
Jarvis Coffee
Jarvis Olive Green
Tucker
Jarvis Amber
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Cart
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
Sitemap Test74% of top 100 sites passed
  • This website has a sitemap file.
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SEO Friendly URL Test25% of top 100 sites passed
  • All links from this webpage are SEO friendly.
Image Alt Test71% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test28% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
See results list
Inline CSS Test8% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test65% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test79% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test41% of top 100 sites passed
  • This webpage has some warnings caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Social Media Test57% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook 
Speed optimizations
Score: 60
Failed: 7
Warnings: 2
Passed: 16
HTML Page Size Test21% of top 100 sites passed
DOM Size Test54% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 3,161 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test97% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 633.4 Kb to 101.98 Kb (84% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test66% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 5.11 seconds and is greater than the average loading speed which is 5 seconds!
Accurate loading speed and website loading speed monitor

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JS Execution Time Test71% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
52.1 %
1.60 Mb
javascript
37.2 %
1.14 Mb
html
6.0 %
188.15 Kb
font
2.6 %
82.81 Kb
css
1.8 %
57.19 Kb
other
0.3 %
8.00 Kb
TOTAL
100%
3.07 Mb
Requests by content type
Content type
Percent
Requests
javascript
41.5 %
44
image
34.0 %
36
other
11.3 %
12
html
5.7 %
6
css
4.7 %
5
font
2.8 %
3
TOTAL
100%
106
Content size by domain
Domain
Percent
Size
thebutlersrilanka.com
69.1 %
2.12 Mb
cdn.shopify.com
15.9 %
498.78 Kb
googletagmanager.com
5.9 %
185.82 Kb
wiser.expertvillagemedia.com
3.2 %
100.21 Kb
connect.facebook.net
2.4 %
74.08 Kb
load.csell.co
1.7 %
53.23 Kb
geolocation-recommendations.shopifyapps.com
0.8 %
25.93 Kb
d1639lhkj5l89m.cloudfront.net
0.6 %
17.59 Kb
maxcdn.bootstrapcdn.com
0.2 %
7.37 Kb
d3emlu4sl5epij.cloudfront.net
0.1 %
4.57 Kb
Other
0.1 %
3.62 Kb
TOTAL
100%
3.07 Mb
Requests by domain
Domain
Percent
Requests
thebutlersrilanka.com
63.2 %
67
cdn.shopify.com
15.1 %
16
wiser.expertvillagemedia.com
5.7 %
6
googletagmanager.com
1.9 %
2
connect.facebook.net
1.9 %
2
d3emlu4sl5epij.cloudfront.net
1.9 %
2
load.csell.co
1.9 %
2
maxcdn.bootstrapcdn.com
0.9 %
1
stats.g.doubleclick.net
0.9 %
1
facebook.com
0.9 %
1
Other
5.7 %
6
TOTAL
100%
106
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test97% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test38% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test72% of top 100 sites passed
  • This webpage is not using images with large metadata.
Image Caching Test97% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test95% of top 100 sites passed
  • This webpage is not using cache headers for all JavaScript resources! Setting cache headers can help to speed up the webpage for returning users.
See results list
CSS Caching Test96% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test96% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test10% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test99% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test98% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test98% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.753 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.753 s

0.8 s

1.8 s

First Contentful Paint Test94% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 1.306 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

1.306 s

1.8 s

3 s

Largest Contentful Paint Test90% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 3.82 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

3.82 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img src="//www.thebutlersrilanka.com/cdn/shop/files/1.jpg?v..." alt="" srcset="//www.thebutlersrilanka.com/cdn/shop/files/1.jpg?v..." width="2400" height="1125" loading="lazy" priority="high" sizes="(min-width: 1601px) 2000px, (min-width: 768px) a...">
Cumulative Layout Shift Test94% of top 100 sites passed
  • The CLS score of this webpage is 0.4404. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.4404

0.1

0.25

DOM element which contributes the most to CLS score:
Text: Best Sellers Augustin Caramel Gold Plaid Tie Rs 17,990 Archer Beige Microfiber T...
Html: <div id="shopify-section-template--20395301601579__featured..." class="shopify-section">
Score: 0.4404
Server and security
Score: 93
Failed: 1
Warnings: 0
Passed: 9
URL Canonicalization Test97% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.thebutlersrilanka.com" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
www.thebutlersrilanka.com
Subject Alternative Names (SANs)
www.thebutlersrilanka.com
Not valid before
Fri, October 18o 2024, 5:18:54 pm (z)
Not valid after
Thu, January 16o 2025, 5:18:53 pm (z)
Signature algorithm
ecdsaWithSha256
Issuer
WE1
Intermediate certificate
Common name
WE1
Organization
Google Trust Services
Location
US
Not valid before
Wed, December 13o 2023, 9:00:00 am (z)
Not valid after
Tue, February 20o 2029, 2:00:00 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Root certificate
Common name
GTS Root R4
Organization
Google Trust Services LLC
Location
US
Not valid before
Wed, June 22o 2016, 12:00:00 am (z)
Not valid after
Sun, June 22o 2036, 12:00:00 am (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Mixed Content Test (HTTP over HTTPS)98% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test100% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test82% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=7889238
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test98% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test100% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test88% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width,initial-scale=1,minimum-scale=1" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 98
Failed: 0
Warnings: 1
Passed: 9
Structured Data Test53% of top 100 sites passed
  • This webpage is using structured data.
See results list
Custom 404 Error Page Test67% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test98% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.thebutlersrilanka.com/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.thebutlersrilanka.com/" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test96% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test95% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:spf.privateemail.com ~all
Ads.txt Validation Test68% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.


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