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Report generated a year ago
https://www.mercer.ca/en.html
Your general SEO Checkup Score
Archived
79/100
SEO Score
Average SEO score of top 100 sites: 74%
This website received an SEO score of 79 out of 100, which is higher than the average score of 74. Our analysis has identified 13 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
13 Failed
3 Warnings
56 Passed
Common SEO issues
Score: 88
Failed: 3
Warnings: 1
Passed: 22
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag.
Text: Mercer Canada | Welcome to brighter
Length: 35 characters
Meta Description Test97% of top 100 sites passed
  • This webpage is using a meta description tag.
Text: Mercer builds brighter futures by redefining the world of work, reshaping retirement and investment outcomes, and unlocking real health and well-being.
Length: 151 characters
Google Search Results Preview Test
Desktop version
https://www.mercer.ca/en.htmlMercer Canada | Welcome to brighterMercer builds brighter futures by redefining the world of work, reshaping retirement and investment outcomes, and unlocking real health and well-being.
Mobile version
https://www.mercer.ca/en.htmlMercer Canada | Welcome to brighterMercer builds brighter futures by redefining the world of work, reshaping retirement and investment outcomes, and unlocking real health and well-being.
Social Media Meta Tags Test83% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:title
Mercer Canada | Welcome to brighter
og:description
Mercer builds brighter futures by redefining the world of work, reshaping retirement and investment outcomes, and unlocking real health and well-being.
og:image
https://www.mercer.ca/content/dam/mercer/assets/social-media/gl-2020-mercer-banner.jpg
og:image:width
400
og:image:height
300
og:type
website
og:url
https://www.mercer.ca/en.html
og:site_name
Mercer Canada
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
26mercer11benefits10overview9global9investment
Keywords Usage Test81% of top 100 sites passed
  • The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
mercer
benefits
overview
global
investment
Keywords Cloud Test
acceptaccessibilityacquisitionsadvisoryafricaarticlebenefitsbetterbrighterbusinesscanadacareercareerschangecodecompanycontactcookiescoronaviruscoviddefineddesigndetailsdisabledeastemployeeerroreventsexpectexplorefinancialfooterglobalgoodhealthhelphtmlhttpsinvestmentinvestmentsjobslatestlearnlineloadedlocationsmanagemanagementmarketsmarshmeaningfulmercermergersmiddlenewsroomofficeongoingoptionoverviewpandemicpensionpeopleperspectiveplanplansplaypolicyprivacyprivatereadrecordedreportresearchretirementrewardsrightrisksectionservicessettingssolutionssouthstartedtalenttechnicalthinkingtransformationtrendsunableunitedunlockupdatesusingvideowealthwebinarwebinarsworkworkforceworld
Competitor Domains Test
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Heading Tags Test70% of top 100 sites passed
  • This webpage contains headings tags.
H1 tags
Mercer COP27 Advancing the transition:
H2 tags
Brighter solutions
Ready to live better,
work brighter?
Robots.txt Test94% of top 100 sites passed
  • This website lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site.
Sitemap Test75% of top 100 sites passed
  • This website has a sitemap file.
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SEO Friendly URL Test40% of top 100 sites passed
  • All links from this webpage are SEO friendly.
Image Alt Test71% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test38% of top 100 sites passed
  • All images in this webpage are properly sized for different users' viewports.
Image Aspect Ratio Test72% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Inline CSS Test2% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test99% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test69% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test74% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test33% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html;charset=utf-8
Social Media Test80% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook Twitter 
Speed optimizations
Score: 72
Failed: 5
Warnings: 2
Passed: 16
HTML Page Size Test34% of top 100 sites passed
DOM Size Test17% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 2,999 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test96% of top 100 sites passed
  • This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 190.86 Kb to 34.57 Kb (82% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test68% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 4.74 seconds and this is under the average loading speed which is 5 seconds.
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JS Execution Time Test79% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in more than 2 seconds!
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
67.1 %
1.98 Mb
image
22.3 %
672.04 Kb
css
5.2 %
156.75 Kb
other
2.7 %
81.35 Kb
font
1.8 %
55.80 Kb
html
0.9 %
26.03 Kb
TOTAL
100%
2.95 Mb
Requests by content type
Content type
Percent
Requests
javascript
35.6 %
31
image
25.3 %
22
html
18.4 %
16
other
16.1 %
14
css
2.3 %
2
font
2.3 %
2
TOTAL
100%
87
Content size by domain
Domain
Percent
Size
mercer.ca
75.6 %
2.23 Mb
players.brightcove.net
7.6 %
229.55 Kb
tags.tiqcdn.com
5.9 %
177.93 Kb
connect.facebook.net
3.7 %
111.78 Kb
googletagmanager.com
3.2 %
95.58 Kb
s.go-mpulse.net
1.6 %
49.49 Kb
scripts.demandbase.com
0.7 %
21.24 Kb
google-analytics.com
0.7 %
21.14 Kb
munchkin.marketo.net
0.2 %
7.14 Kb
sjs.bizographics.com
0.2 %
4.65 Kb
Other
0.6 %
18.82 Kb
TOTAL
100%
2.95 Mb
Requests by domain
Domain
Percent
Requests
mercer.ca
35.6 %
31
tags.tiqcdn.com
12.6 %
11
googletagmanager.com
11.5 %
10
google-analytics.com
3.4 %
3
munchkin.marketo.net
2.3 %
2
scripts.demandbase.com
2.3 %
2
dpm.demdex.net
2.3 %
2
api.company-target.com
2.3 %
2
segments.company-target.com
2.3 %
2
connect.facebook.net
2.3 %
2
Other
23.0 %
20
TOTAL
100%
87
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test96% of top 100 sites passed
  • This webpage is not serving all resources (images, javascript and css) from CDNs!
See results list
Modern Image Format Test32% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test
  • This webpage is not using images with large metadata.
Image Caching Test99% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test93% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test97% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test29% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test99% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test96% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Largest Contentful Paint Test
  • The Largest Contentful Paint duration of this webpage is 2.21 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

2.21 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
Text: Mercer COP27 Advancing the transition: Seeking to mitigate risk and drive adapt...
Html: <div class="hero-rebrand-image-generic" style="background-image:url('/content/dam/mercer/assets/c...">
Cumulative Layout Shift Test
  • The CLS score of this webpage is 0. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.
0
Server and security
Score: 90
Failed: 2
Warnings: 0
Passed: 8
URL Canonicalization Test92% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.mercer.ca" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
select.mercer.com
Organization
Mercer (US) Inc.
Location
New York, New York, US
Subject Alternative Names (SANs)
select.mercer.com, about.mercervip.mercer.com, aem.mercertest.com, asean.mercer.com, br.mercer.com, cn.securemercerdev.mercer.com, cn.securemercerqa.mercer.com, delegated-solutions.mercer.com, dev2.mercer.com, dmsinvestorportal.mercer.com, gatewayplans.mercer.com, is-risk.mercer.com, is-tech.mercer.com, latam.mercer.com, m.mercer.com.pl, me.mercer.com, mercer-government.mercer.com, multimanager.mercer.co.nz, multimanager.mercer.com.au, oneview.mercer.ie, qa.messolutionsmercer.fr, qav2.mercer.com, regulatory-information.mercer.com, sbc.mercer.com, se.mercer.com, secure.mercer.com, securemercerdev.mercer.com, securemercerqa-gof.mercer.com, securemercerqa.mercer.com, securestg.mercer.com, signatureevents.mercer.com, static.select.mercer.com, stg-gof.mercer.com, stg.asean.mercer.com, stg.cn.mercer.com, stg.elect.es, stg.latam.mercer.com, stg.me.mercer.com, stg.mercer.ca, stg.mercer.ch, stg.mercer.co.nz, stg.mercer.com, stg.mercer.com.au, stg.multimanager.mercer.co.nz, stg.multimanager.mercer.com.au, uk.mercer.com, wesfarmers.mercerfinancialservices.com, www.anzstaffsuper.com, www.asean.mercer.com, www.asiaenterprisemomentum.com, www.delegated-solutions.mercer.com, www.digital.mercer.com, www.elect.es, www.electemployeebenefits.co.uk, www.latam.mercer.com, www.me.mercer.com, www.mercer-government.mercer.com, www.mercer.be, www.mercer.ca, www.mercer.ch, www.mercer.co.id, www.mercer.co.in, www.mercer.co.jp, www.mercer.co.kr, www.mercer.co.nz, www.mercer.com, www.mercer.com.au, www.mercer.com.br, www.mercer.com.cn, www.mercer.com.hk, www.mercer.com.ph, www.mercer.com.pl, www.mercer.com.tr, www.mercer.com.tw, www.mercer.de, www.mercer.dk, www.mercer.es, www.mercer.fi, www.mercer.fr, www.mercer.ie, www.mercer.it, www.mercer.nl, www.mercer.no, www.mercer.pt, www.mercer.us, www.merceralternatives.com, www.mercerfinancialservices.co.nz, www.mercerfinancialservices.com, www.mercermap.co, www.mercermarketplace365.com, www.mercerpcs.com, www.mercerpcs.com.cn, www.mis.mercer.co.jp, www.multimanager.mercer.co.nz, www.multimanager.mercer.com.au, www.my-insurance-and-wealth.co.uk, www.oneview.mercer.ie, www.positiveageing.co, www.se.mercer.com, www.uk.mercer.com
Not valid before
Tue, November 22o 2022, 12:00:00 am (z)
Not valid after
Wed, November 22o 2023, 11:59:59 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
GeoTrust RSA CA 2018
Intermediate certificate
Common name
GeoTrust RSA CA 2018
Organization
DigiCert Inc
Location
US
Not valid before
Mon, November 6o 2017, 12:23:45 pm (z)
Not valid after
Sat, November 6o 2027, 12:23:45 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
DigiCert Global Root CA
Root certificate
Common name
DigiCert Global Root CA
Organization
DigiCert Inc
Location
US
Not valid before
Fri, November 10o 2006, 12:00:00 am (z)
Not valid after
Mon, November 10o 2031, 12:00:00 am (z)
Signature algorithm
sha1WithRsaEncryption
Issuer
DigiCert Global Root CA
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test92% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test
  • This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test88% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test93% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test94% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
Media Query Responsive Test99% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 35
Failed: 3
Warnings: 0
Passed: 7
Structured Data Test59% of top 100 sites passed
Custom 404 Error Page Test75% of top 100 sites passed
  • This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test95% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.mercer.ca/en.html is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.mercer.ca/en.html" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • The robots.txt file does not use the disallow directive. This means that the whole website can be crawled by search engines.
Meta Refresh Test95% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:mercer.ca._nspf.vali.email include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email ~all
Ads.txt Validation Test80% of top 100 sites passed
  • The access to the ads.txt file is restricted! Our request for this resource has returned a {status_code} HTTP status code. In order for this resource to be easily accessed by the DSPs and advertisers, its status code should be 200 OK.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.


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