Archived
83/100
Average SEO score of top 100 sites: 75%
This webpage received an SEO score of 83 out of 100, which is higher than the average score of 75. Our analysis has identified 21 SEO issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
21 Failed
6 Warnings
45 Passed
Common SEO issues
Score: 64
Failed: 6
Warnings: 2
Passed: 14
Meta Title Test100% of top 100 sites passed
- This webpage is using a title tag.
Meta Description Test97% of top 100 sites passed
- This webpage is using a meta description tag.
Google Search Results Preview Test
Desktop version
https://www.hertz.com/rentacar/reservation/Car Rental: Save More on Rental Cars, Vans & Trucks | HertzIn airports around the world and rental car locations near you, get a great selection and price on rental cars, vans and trucks. Click to reserve your vehicle today
Mobile versionhttps://www.hertz.com/rentacar/reservation/Car Rental: Save More on Rental Cars, Vans & Trucks | HertzIn airports around the world and rental car locations near you, get a great selection and price on rental cars, vans and trucks. Click to reserve your vehicle today
Most Common Keywords Test
- There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test44% of top 100 sites passed
- The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
hertz
rental
view
need
renting
Keywords Cloud Test
Competitor Domains Test
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Robots.txt Test99% of top 100 sites passed
- This website is using a robots.txt file.
Sitemap Test80% of top 100 sites passed
- This website lacks a sitemap file! Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.
Image Alt Test76% of top 100 sites passed
- This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test31% of top 100 sites passed
- Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test68% of top 100 sites passed
- Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
Google Analytics Test73% of top 100 sites passed
- This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
- This website appears to have a favicon.
Backlinks Test
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JS Error Test58% of top 100 sites passed
- We've found JavaScript errors on this webpage!
Console Errors Test32% of top 100 sites passed
- This webpage has some errors caught by the Chrome DevTools Console!
Charset Declaration Test98% of top 100 sites passed
- This webpage has a character encoding declaration.
Speed optimizations
Score: 53
Failed: 8
Warnings: 4
Passed: 8
HTML Page Size Test17% of top 100 sites passed
- The size of this webpage's HTML is 129.36 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test56% of top 100 sites passed
- The Document Object Model (DOM) of this webpage has 2,508 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test97% of top 100 sites passed
- This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 694.85 Kb to 129.36 Kb (81% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test68% of top 100 sites passed
- The loading time of this webpage (measured from N. Virginia, US) is around 8.18 seconds and is greater than the average loading speed which is 5 seconds!
Accurate loading speed and website loading speed monitor
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JS Execution Time Test78% of top 100 sites passed
- The JavaScript code used by this webpage is executed in more than 3.5 seconds! When the JavaScript code takes a long time to execute, it slows down the page performance in several ways: longer download times, main thread bottlenecks, delays of "Time To Interactive", memory leaks, etc.
Page Objects Test
- This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
CDN Usage Test96% of top 100 sites passed
- This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test26% of top 100 sites passed
Image Metadata Test69% of top 100 sites passed
- This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
Image Caching Test98% of top 100 sites passed
- This webpage is not using uncached images from same domain.
JavaScript Caching Test96% of top 100 sites passed
- This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
- This webpage is using cache headers for all CSS resources.
JavaScript Minification Test99% of top 100 sites passed
- All JavaScript files used by this webpage are minified.
CSS Minification Test100% of top 100 sites passed
- All CSS resources used by this webpage are minified.
Render Blocking Resources Test14% of top 100 sites passed
- This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test97% of top 100 sites passed
- This URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
Time To First Byte Test98% of top 100 sites passed
- The Time To First Byte value of this webpage is 0.052 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.052 s
0.8 s
1.8 s
First Contentful Paint Test97% of top 100 sites passed
- The First Contentful Paint value of this webpage is 0.819 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
0.819 s
1.8 s
3 s
Largest Contentful Paint Test92% of top 100 sites passed
- The Largest Contentful Paint duration of this webpage is 3.16 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
3.16 s
2.5 s
4 s
Cumulative Layout Shift Test94% of top 100 sites passed
- The CLS score of this webpage is 0.1640. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.164
0.1
0.25
Server and security
Score: 86
Failed: 2
Warnings: 0
Passed: 5
URL Canonicalization Test96% of top 100 sites passed
- https://www.hertz.com/rentacar/reservation/ and https://hertz.com/rentacar/reservation/ resolve to the same URL.
SSL Checker and HTTPS Test100% of top 100 sites passed
- This website is successfully using HTTPS, a secure communication protocol over the Internet.
Mixed Content Test (HTTP over HTTPS)98% of top 100 sites passed
- This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test95% of top 100 sites passed
- This webpage is using the HTTP/2 protocol.
HSTS Test85% of top 100 sites passed
- This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Plaintext Emails Test99% of top 100 sites passed
- This webpage does not include email addresses in plaintext.
Unsafe Cross-Origin Links Test48% of top 100 sites passed
- This webpage is using target="_blank" links without rel="noopener" or rel="noreferrer" attribute, which can expose it to performance and security issues!
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test90% of top 100 sites passed
- This webpage is using a viewport meta tag.
Media Query Responsive Test100% of top 100 sites passed
- This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 92
Failed: 3
Warnings: 0
Passed: 6
Structured Data Test66% of top 100 sites passed
- This webpage is using structured data.
Custom 404 Error Page Test78% of top 100 sites passed
- This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Meta Refresh Test96% of top 100 sites passed
- This webpage is using a refresh meta tag! This tag can cause a webpage to refresh automatically after a specified amount of time. The use of meta refresh is discouraged by the World Wide Web Consortium (W3C), since unexpected refresh can disorient users. There are some legitimate uses of the meta-refresh tag, though they are typically limited in nature such as for news or status updates on a page where javascript or redirect headers are not used.
SPF Records Test97% of top 100 sites passed
- This DNS server is using an SPF record.
Ads.txt Validation Test66% of top 100 sites passed
- The request of ads.txt file has an unexpected Content-Type header: text/html. In order for this resource to be easily accessed by the DSPs and advertisers, its Content-Type header should be text/plain or text/plain; charset=utf-8.
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