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Report generated 2 years ago
https://www.elpais.com.co
Your general SEO Checkup Score
Archived
85/100
SEO Score
Average SEO score of top 100 sites: 75%
This webpage received an SEO score of 85 out of 100, which is higher than the average score of 75. Our analysis has identified 15 SEO issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
15 Failed
6 Warnings
49 Passed
Issues to fix
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
MEDIUM
Reducing the JavaScript execution time can result in faster page load times and a smoother user experience, as it allows the browser to render and display the page more quickly.
MEDIUM
JavaScript errors can impact user experience and may prevent users from viewing the page properly.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Common SEO issues
Score: 60
Failed: 5
Warnings: 3
Passed: 14
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 62 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Noticias de Cali, Valle y Colombia - Periodico: Diario El País
Length: 62 characters
Meta Description Test97% of top 100 sites passed
  • This webpage is using a meta description tag with a length of 62 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: Noticias de Cali, Valle y Colombia - Periodico: Diario El País
Length: 62 characters
Google Search Results Preview Test
Desktop version
https://www.elpais.com.co/Noticias de Cali, Valle y Colombia - Periodico: Diario El PaísNoticias de Cali, Valle y Colombia - Periodico: Diario El País
Mobile version
https://www.elpais.com.co/Noticias de Cali, Valle y Colombia - Periodico: Diario El PaísNoticias de Cali, Valle y Colombia - Periodico: Diario El País
Social Media Meta Tags Test83% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:title
Noticias de Cali, Valle y Colombia - Periodico: Diario El País
og:url
https://www.elpais.com.co
og:type
website
og:site_name
Noticias de Cali, Valle y Colombia - Periodico: Diario El País
og:locale
es_LA
og:image:width
1200
og:image:height
646
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
37cali28cookies20video19para17colombia
Keywords Usage Test81% of top 100 sites passed
  • The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
cali
cookies
video
para
colombia
Keywords Cloud Test
agentesaméricaañosbanquillocadacalicarroscentrocheckboxciudadclasificadoscolombiacolombianocomercialcomocontenidocontracookiescuentadeportesdesdedicedispositivoeconomíaentretenimientoestaestarestaríaestasesteestosestánexclusivofinalfuncionalidadfútbolgobiernogrupohamiltoninformaciónjuliojuniolabelligamartillomillonariosmomentosmovilidadmultimediamundonavegadornoticiasnuestrosnuevoopiniónpactoparapartirpasapermitepersonaspetropolíticapreferenciaspresidenteprivacidadpuedenputinquiénrebeliónregresorusiasaludsalvadorsearchsegúnserviciosserásesiónsitiositiossobresuscríbetetecnologíatenertengatienetitántodastomatrastratatrestránsitoustedvallevehículosvideovladimirwagner
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test70% of top 100 sites passed
  • This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
H2 tags
Secretario de Movilidad toma radical decisión sobre agentes de tránsito de Cali con licencias vencidas
Urgente: más alimentos subirán de precio en los próximos meses, ¿de cuáles se trata?
Insólito: por esta razón más de 100 agentes de tránsito en Cali no pueden salir a regular el tráfico
Atención: Presidencia condecora a los participantes de la Operación Esperanza
Cali, una ciudad embrujada. ¿Por qué los caleños buscan ‘amarrar’ a la persona amada y endulzar la suerte?
Agarrón en rueda de prensa de candidatos a la Alcaldía de Cali por el Pacto Histórico
A partir del 15 de julio, esta será la nueva jornada laboral de los colombianos
“Condenó a Cali y ahora viene de salvador”: nuevo rifirrafe entre Clara Luz Roldán y Duvalier Sánchez por ampliación de la Cañasgordas
Así fue la retirada del grupo Wagner de Rusia, el pacto de la “traición” y el regreso al frente en Ucrania
¿De quién se trata? Ella es la mujer más rica de Colombia, según la revista Forbes
Tenga en cuenta; este es un síntoma de cáncer que se suele presentar en las noches
Reapareció Vladimir Putin tras la rebelión del grupo Wagner. ¿Qué dijo el presidente ruso?
¿Lo tiene? Estos son los tres carros usados más buscados en Colombia
¿Qué es la resonancia Schumann? El perturbador fenómeno que advirtió Nikola Tesla y que nos está enfermando
VIRALES
“Pobre cacho eterno”; Marbelle se despacha contra Robinson Díaz, tras fuertes declaraciones contra uribistas
Impresionante: así luce Sofía Vergara en bikini a sus 50 años
Mhoni Vidente lanza inquietante predicción sobre la presunta relación de Shakira y Lewis Hamilton
¿Qué pasa si se lava los dientes con bicarbonato de sodio?
El Carro más barato para no tener pico y placa en Colombia: este sería su valor
Estas son las razones por las que pronto suspenderían la búsqueda de Wilson, el perro ‘héroe’ en el hallazgo de los niños perdidos
OPINIÓN
El descontrol del Centro
Video: así robó un hincha de Millonarios a reportera... en pleno en vivo
Bukele inscribe precandidatura presidencial en su partido en El Salvador
Irreconocible: Así le estaría quedando el rostro de Alina Lozano tras sus cirugías
Tras la victoria de Millonarios, así quedó el América de Cali en el ranking de títulos del FPC
Carlos Antonio Vélez se lanzó contra Jarlan Barrera tras la final de la Liga: “por sobrado”
Bruce Mac Master le contestó a Petro por clasificar a los empresarios como “explotadores y esclavistas”
La figura del título de Millonarios que estaría en los planes del River Plate de Argentina
Oficial | Egan Bernal estará en el Tour de Francia 2023: su gran regreso tras tres años
Se revela la fecha en la que nacerá el nuevo hijo de Daniela Ospina
América de Cali avisa a Santa Fe para la remontada en la final vuelta de la Liga Femenina
Turismo: las apps, dispositivos y redes sociales preferidas por los turistas para recorrer el mundo
Piqué Vs. Hamilton: fortuna, propiedades y carros que posee cada uno de los deportistas
Ojo: estos son los celulares que se quedarán sin Whatsapp a partir de julio de 2023
¿Lo sintió? Tembló este domingo 25 de junio en Colombia: consulte la magnitud y el epicentro
CI Lago Verde, una empresa sostenible
¡Yupi bajó sus precios!
RIMAX, 70 años presente en todos tus momentos
Las inscripciones están abiertas para ser parte del Colegio Alemán de Cali
Video: Diego Martínez Lloreda, ‘Martillo’, pasa hoy al banquillo
Video: Prigozhin dice estar en cuartel de ciudad rusa de Rostov y controlar sitios militares
Video: Vladimir Putin dice que la rebelión del grupo Wagner es una “puñalada por la espalda”
Video | Travesía mortal: hallaron los restos del Titán, el submarino que desapareció con cinco personas a bordo
Video I Cali desde el aire: así fue la marcha contra el Gobierno de Petro en Cali
Video: Nevado del Huila se alcanzó a ver desde Cali gracias al cielo despejado; vea las espectaculares imágenes
Video: Tuluá, bajo el terror de la ola de violencia desatada por la banda criminal de ‘La Oficina’
VIDEO: Esteban Piedrahita recuerda los duros momentos de su familia y cómo Icesi llegó a ser la número uno en ‘Al banquillo con Martillo’
Video: el Papa Francisco saldrá del hospital el viernes
Centro de preferencia de la privacidad
Robots.txt Test94% of top 100 sites passed
  • This website is using a robots.txt file.
Sitemap Test75% of top 100 sites passed
  • This website has a sitemap file.
Image Alt Test71% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test38% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test72% of top 100 sites passed
  • Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
See results list
Deprecated HTML Tags Test99% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test69% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test74% of top 100 sites passed
  • We've found JavaScript errors on this webpage!
See results list
Console Errors Test33% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Speed optimizations
Score: 60
Failed: 7
Warnings: 1
Passed: 10
HTML Page Size Test34% of top 100 sites passed
DOM Size Test17% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 9,333 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test96% of top 100 sites passed
  • This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 935.32 Kb to 172.36 Kb (82% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test68% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 23.52 seconds and is greater than the average loading speed which is 5 seconds!
Accurate loading speed and website loading speed monitor

Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.

Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.

JS Execution Time Test79% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in more than 3.5 seconds! When the JavaScript code takes a long time to execute, it slows down the page performance in several ways: longer download times, main thread bottlenecks, delays of "Time To Interactive", memory leaks, etc.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
46.1 %
4.90 Mb
image
40.9 %
4.34 Mb
other
4.7 %
508.64 Kb
html
3.9 %
419.83 Kb
font
3.6 %
397.10 Kb
css
0.9 %
96.58 Kb
TOTAL
100%
10.63 Mb
Requests by content type
Content type
Percent
Requests
image
49.3 %
360
javascript
20.5 %
150
other
16.6 %
121
html
11.2 %
82
css
1.2 %
9
font
1.1 %
8
TOTAL
100%
730
Content size by domain
Domain
Percent
Size
elpais.com.co
16.9 %
1.80 Mb
cache-ssl.celtra.com
13.3 %
1.42 Mb
semana.com
9.1 %
991.77 Kb
youtube.com
9.1 %
991.07 Kb
cloudfront-us-east-1.images.arcpublishing.com
9.1 %
987.79 Kb
s3.amazonaws.com
7.8 %
850.69 Kb
securepubads.g.doubleclick.net
5.2 %
562.58 Kb
fonts.gstatic.com
3.6 %
397.10 Kb
pagead2.googlesyndication.com
2.8 %
304.01 Kb
googletagmanager.com
2.5 %
270.87 Kb
Other
20.6 %
2.19 Mb
TOTAL
100%
10.63 Mb
Requests by domain
Domain
Percent
Requests
ce.lijit.com
9.9 %
72
elpais.com.co
7.0 %
51
pagead2.googlesyndication.com
6.0 %
44
us-u.openx.net
4.0 %
29
securepubads.g.doubleclick.net
3.8 %
28
track.celtra.com
3.0 %
22
simage2.pubmatic.com
2.7 %
20
tpc.googlesyndication.com
2.2 %
16
dt.adsafeprotected.com
2.2 %
16
cache-ssl.celtra.com
1.9 %
14
Other
57.3 %
418
TOTAL
100%
730
CDN Usage Test96% of top 100 sites passed
  • This webpage is not serving all resources (images, javascript and css) from CDNs!
See results list
Modern Image Format Test32% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test
  • This webpage is not using images with large metadata.
Image Caching Test99% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test93% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test97% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test29% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
URL Redirects Test96% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Largest Contentful Paint Test
  • The Largest Contentful Paint duration of this webpage is 1.13 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

1.13 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img src="https://www.elpais.com.co/resizer/Tu0ORuELqyeGdwge..." alt="" loading="lazy" class="h-full w-full object-cover object-center">
Cumulative Layout Shift Test
  • The CLS score of this webpage is 0.052. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.

0.0516

0.1

0.25

DOM element which contributes the most to CLS score:
Text: CALI Secretario de Movilidad toma radical decisión sobre agentes de tránsito de ...
Html: <div>
Score: 0.0469
Server and security
Score: 75
Failed: 1
Warnings: 2
Passed: 4
URL Canonicalization Test92% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using the HTTPS protocol, but the SSL Certificate will expire in less than a month! Having an up-to-date certificate is an important security practice to ensure that your website is safe and provides trust, and any communication between the user's browser and your website (such as passwords, credit cards, or forms) is encrypted and private.

The certificate is not used before the activation date.

The certificate will expire in less than a month!

The hostname "www.elpais.com.co" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
semana.web.arc-cdn.net
Subject Alternative Names (SANs)
api-sandbox.semana.com, api.semana.com, dinero.com, finanzaspersonales.co, fucsia.co, revistaarcadia.com, semana.com, semana.web.arc-cdn.net, soho.co, sostenibilidad.semana.com, www.beta.fucsia.co, www.beta.soho.co, www.dinero.com, www.elpais.com.co, www.fucsia.co, www.revistaarcadia.com, www.semana.com, www.soho.co
Not valid before
Tue, April 18o 2023, 5:12:12 pm (z)
Not valid after
Mon, July 17o 2023, 5:12:11 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
R3
Intermediate certificate
Common name
R3
Organization
Let's Encrypt
Location
US
Not valid before
Fri, September 4o 2020, 12:00:00 am (z)
Not valid after
Mon, September 15o 2025, 4:00:00 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not valid before
Thu, June 4o 2015, 11:04:38 am (z)
Not valid after
Mon, June 4o 2035, 11:04:38 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test92% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol but not all resources are served over this protocol!
HSTS Test
  • This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Plaintext Emails Test93% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test94% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
Media Query Responsive Test99% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 69
Failed: 1
Warnings: 0
Passed: 8
Structured Data Test59% of top 100 sites passed
Custom 404 Error Page Test75% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test95% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.elpais.com.co/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.elpais.com.co/" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test95% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:spf.protection.outlook.com include:spf.mandrillapp.com ~all
Ads.txt Validation Test80% of top 100 sites passed
  • This website is using an Authorized Digital Sellers (ads.txt) file and its content has a valid format. Since the file is uploaded and maintained by publishers on their own domain, it's not easy for bad players to gain access to it or to change entries. Buyers who want to bid on the publisher's inventory can refer to their ads.txt file and confidently know that the exchange they are dealing with is in fact authorized to directly or indirectly sell the publisher's inventory.

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