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Report generated a month ago
https://www.andtradition.com
Your general SEO Checkup Score
Archived
64/100
SEO Score
Average SEO score of top 100 sites: 74%
This website received an SEO score of 64 out of 100, which is below the average score of 74. However, there are 17 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
17 Failed
7 Warnings
50 Passed
Issues to fix
HIGH
To provide a good user experience, Google recommends that sites should aim for a Largest Contentful Paint duration of 2.5 seconds or less.
HIGH
It is recommended to avoid URL parameters and to use hyphens to separate words in the URL structure, rather than underscores.
HIGH
To address URL canonicalization issues, it is recommended to select a primary URL for your webpage and set up redirects from all other variations to the preferred one.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
HIGH
By creating a custom 404 error page with helpful links and information, users are more likely to stay on the site and continue to explore.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Add a Google Analytics script to this website to help in diagnosing potential SEO issues by monitoring site visitors and traffic sources.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
Common SEO issues
Score: 61
Failed: 5
Warnings: 4
Passed: 17
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 10 characters. While there's no target number of characters, titles should be descriptive and concise. Using a title tag with less than 20 characters is a missed opportunity since it can be difficult to fit all your targeted keywords in such a short text.
    We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: &Tradition
Length: 10 characters
Meta Description Test96% of top 100 sites passed
  • This webpage is using a meta description tag with a length of 487 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: Founded in 2010 in Copenhagen, &Tradition is an international brand, built on a Danish legacy of craftsmanship and design. We tell stories with originality. Whether our starting point is new or re-issued, we are passionate about designing the classics of tomorrow. We believe in empowering our employees and network of creatives, designers and partners to take an active part in our journey as a brand. With the planet and the people at the core, we strive to always act conscientiously.
Length: 487 characters
Google Search Results Preview Test
Desktop version
https://www.andtradition.com/&TraditionFounded in 2010 in Copenhagen, &Tradition is an international brand, built on a Danish legacy of craftsmanship and design. We tell stories with originality. Whether our starting point is new or re-issued, we are passionate about designing the classics of tomorrow. We believe in empowering our employees and network of creatives, designers and partners to take an active part in our journey as a brand. With the planet and the people at the core, we strive to always act conscientiously.
Mobile version
https://www.andtradition.com/&TraditionFounded in 2010 in Copenhagen, &Tradition is an international brand, built on a Danish legacy of craftsmanship and design. We tell stories with originality. Whether our starting point is new or re-issued, we are passionate about designing the classics of tomorrow. We believe in empowering our employees and network of creatives, designers and partners to take an active part in our journey as a brand. With the planet and the people at the core, we strive to always act conscientiously.
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:title
&Tradition
og:description
Founded in 2010 in Copenhagen, &Tradition is an international brand, built on a Danish legacy of craftsmanship and design. We tell stories with originality. Whether our starting point is new or re-issued, we are passionate about designing the classics of tomorrow. We believe in empowering our employees and network of creatives, designers and partners to take an active part in our journey as a brand. With the planet and the people at the core, we strive to always act conscientiously.
og:url
https://www.andtradition.com/frontpage-01-10-24-auction
og:type
article
og:image
https://wp.andtradition.com/wp-content/uploads/2024/09/ANDTRADITION_FRONTPAGE-1200x1200.jpg
og:image:width
1200
og:image:height
1200
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
54website40cookies33cookie26storage22html
Keywords Usage Test45% of top 100 sites passed
  • The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
website
cookies
cookie
storage
html
Keywords Cloud Test
acceptaddressadvertisementandtraditionaveragebehaviourblogbundlecachecataloguescertifiedclassicscollectioncollectscolorcomputercontactcontentcookiecookiescorpcorrectdeliverydesignersdownloadsdurationexperiencefloorflowerpotfontfunctionfunctionsfurnituregeneratinghavehelphtmlhttpimplementsincludinginformationjournaljourneylamplightinglikeloadedlocallocatormakemarketingmaterialsmaximummetanecessarynumberobjectsoptimisingpagespantonpeoplepersistentpictureplacedplanetplatformspossiblepresentationproductsprofessionalsproviderpurposepurposesquantcastreportsservesessionsetssettingssleeknoteslidersspentstatestatisticalstatisticsstoragestoretablethemestimetraditiontypeuseduserusesvimeovisitorvisitswebsiteyear
Competitor Domains Test
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Heading Tags Test59% of top 100 sites passed
  • This webpage contains headings tags.
H1 tags
New additions
B CORP CERTIFIED
H2 tags
Encouraging ambiance wherever placed, our lighting collection has been created with mood in mind, prompting feelings of warmth and cohesion. As the darker season sets in, portable lamps provide enhanced intimacy, while pendants and floor lamps serve as statement additions to every space they occupy.
Designed in close collaboration between &Tradition and the Panton family, Verner Panton’s Flowerpot floor lamp brings a new level of illumination to homes and professional spaces. Standing at an optimal height for armchairs, sofas and tables alike, the latest iteration provides an encompassing glow in a new form.
We are now a certified B Corp, joining a movement shifting the behaviour of conventional companies to put the wellbeing of people and respect for the planet at the forefront.
By becoming a B Corp, we commit to acting in the benefit of all stakeholders, including workers, customers, communities, and the environment.
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://www.andtradition.com/robots.txt
Sitemap Test74% of top 100 sites passed
  • This website has a sitemap file.
https://www.andtradition.com/sitemap.xml
https://www.andtradition.com/sitemap.xml.gz
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SEO Friendly URL Test25% of top 100 sites passed
  • This webpage contains URLs that are not SEO friendly!
See results list
Image Alt Test71% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test28% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Inline CSS Test8% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test65% of top 100 sites passed
  • A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test79% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test41% of top 100 sites passed
  • This webpage has some warnings caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Social Media Test57% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook 
Speed optimizations
Score: 64
Failed: 7
Warnings: 2
Passed: 16
HTML Page Size Test21% of top 100 sites passed
DOM Size Test54% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 1,197 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test97% of top 100 sites passed
  • This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 693.3 Kb to 118.61 Kb (83% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test66% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 10.08 seconds and is greater than the average loading speed which is 5 seconds!
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JS Execution Time Test71% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
other
87.4 %
28.55 Mb
image
7.5 %
2.46 Mb
javascript
4.2 %
1.37 Mb
font
0.5 %
169.95 Kb
css
0.2 %
72.81 Kb
html
0.1 %
40.71 Kb
TOTAL
100%
32.65 Mb
Requests by content type
Content type
Percent
Requests
javascript
38.9 %
28
other
22.2 %
16
image
19.4 %
14
css
8.3 %
6
font
8.3 %
6
html
2.8 %
2
TOTAL
100%
72
Content size by domain
Domain
Percent
Size
wp.andtradition.com
94.9 %
30.98 Mb
andtradition.com
3.1 %
1020.29 Kb
viewer.cylindo.com
0.5 %
153.49 Kb
use.typekit.net
0.4 %
143.84 Kb
consent.cookiebot.com
0.3 %
113.22 Kb
sleeknotestaticcontent.sleeknote.com
0.3 %
100.88 Kb
connect.facebook.net
0.2 %
74.68 Kb
static.klaviyo.com
0.2 %
57.20 Kb
fonts.gstatic.com
0.1 %
27.54 Kb
static-tracking.klaviyo.com
0.0 %
13.25 Kb
Other
0.0 %
9.78 Kb
TOTAL
100%
32.65 Mb
Requests by domain
Domain
Percent
Requests
wp.andtradition.com
26.4 %
19
andtradition.com
13.9 %
10
static.klaviyo.com
12.5 %
9
sleeknotestaticcontent.sleeknote.com
12.5 %
9
use.typekit.net
6.9 %
5
viewer.cylindo.com
2.8 %
2
consent.cookiebot.com
2.8 %
2
fonts.googleapis.com
2.8 %
2
static-tracking.klaviyo.com
2.8 %
2
connect.facebook.net
2.8 %
2
Other
13.9 %
10
TOTAL
100%
72
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test97% of top 100 sites passed
  • This webpage is not serving all resources (images, javascript and css) from CDNs!
See results list
Modern Image Format Test38% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test72% of top 100 sites passed
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test97% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test95% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test96% of top 100 sites passed
  • This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test96% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test10% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test99% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test98% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test98% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.767 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.767 s

0.8 s

1.8 s

First Contentful Paint Test94% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 2.778 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

2.778 s

1.8 s

3 s

Largest Contentful Paint Test90% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 7.49 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

7.49 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
Text: Encouraging ambiance wherever placed, our lighting collection has been created w...
Html: <h2 class="font-5d6e507c27871" style="text-align: center;">
Cumulative Layout Shift Test94% of top 100 sites passed
  • The CLS score of this webpage is 0.0112. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0112

0.1

0.25

DOM element which contributes the most to CLS score:
Text: AN INTRODUCTION TO   Lighting Season
Html: <div data-v-01daddaa="" data-v-5a26dbb0="" class="module" fragment="7cecf743e5" style="background-color: rgb(237, 236, 232); color: rgb(4...">
Score: 0.0107
Server and security
Score: 76
Failed: 2
Warnings: 0
Passed: 8
URL Canonicalization Test97% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.andtradition.com" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
www.andtradition.com
Subject Alternative Names (SANs)
www.andtradition.com
Not valid before
Tue, November 12o 2024, 9:18:12 am (z)
Not valid after
Mon, February 10o 2025, 9:18:11 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
R10
Intermediate certificate
Common name
R10
Organization
Let's Encrypt
Location
US
Not valid before
Wed, March 13o 2024, 12:00:00 am (z)
Not valid after
Fri, March 12o 2027, 11:59:59 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not valid before
Thu, June 4o 2015, 11:04:38 am (z)
Not valid after
Mon, June 4o 2035, 11:04:38 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)98% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test100% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test82% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=63072000
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test98% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test100% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test88% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1, user-scalable=no" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 37
Failed: 3
Warnings: 1
Passed: 6
Structured Data Test53% of top 100 sites passed
Custom 404 Error Page Test67% of top 100 sites passed
  • This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test98% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage does not use the canonical link tag.
Nofollow Tag Test
  • This webpage is using the nofollow meta tag! We recommend to use this tag carefully since search engines will not crawl all links from this webpage.
See results list
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test96% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test95% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 ip4:89.188.84.10 ip4:89.188.84.12 ip4:89.188.84.17 ip4:89.188.83.192 ip4:92.62.194.70 include:spf.protection.outlook.com include:servers.mcsv.net include:_spf.presscloud.com include:shops.shopify.com include:emsd1.com ~all
Ads.txt Validation Test68% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
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Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.

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