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Report generated 2 months ago
https://bathroomoutlet.ie
Your general SEO Checkup Score
Archived
78/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 78 out of 100, which is higher than the average score of 75. Our analysis has identified 13 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
13 Failed
4 Warnings
56 Passed
Issues to fix
HIGH
It is recommended to avoid URL parameters and to use hyphens to separate words in the URL structure, rather than underscores.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
LOW
Without an SPF record, spammers can easily spoof emails from this domain, potentially leading to compromised email security and deliverability issues.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
Common SEO issues
Score: 68
Failed: 5
Warnings: 2
Passed: 18
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag.
Text: Bathroom Outlet | Online Bathrooms Ireland
Length: 42 characters
Meta Description Test92% of top 100 sites passed
  • This webpage is using a meta description tag.
Text: Ireland's top supplier of designer bathroom brands and fittings. Crosswater, Sonas, Burlington, Merlyn, HIB, Duravit & more. Free Click & Collect (Dublin)
Length: 154 characters
Google Search Results Preview Test
Desktop version
https://bathroomoutlet.ie/Bathroom Outlet | Online Bathrooms IrelandIreland's top supplier of designer bathroom brands and fittings. Crosswater, Sonas, Burlington, Merlyn, HIB, Duravit & more. Free Click & Collect (Dublin)
Mobile version
https://bathroomoutlet.ie/Bathroom Outlet | Online Bathrooms IrelandIreland's top supplier of designer bathroom brands and fittings. Crosswater, Sonas, Burlington, Merlyn, HIB, Duravit & more. Free Click & Collect (Dublin)
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:site_name
Bathroom Outlet
og:url
https://bathroomoutlet.ie/
og:title
Bathroom Outlet | Online Bathrooms Ireland
og:type
website
og:description
Ireland's top supplier of designer bathroom brands and fittings. Crosswater, Sonas, Burlington, Merlyn, HIB, Duravit & more. Free Click & Collect (Dublin)
og:image
https://bathroomoutlet.ie/cdn/shop/files/Bathroom_Outlet_Logo_2_Green_94b6c4ee-38cc-48e1-8919-ec5f883e4254_1494x630.png?v=1676024763
og:image:secure_url
https://bathroomoutlet.ie/cdn/shop/files/Bathroom_Outlet_Logo_2_Green_94b6c4ee-38cc-48e1-8919-ec5f883e4254_1494x630.png?v=1676024763
og:image:width
1494
og:image:height
630
og:image:alt
Social media image
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
235price150original101save82current79shower
Keywords Usage Test48% of top 100 sites passed
  • The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
price
original
save
current
shower
Keywords Cloud Test
accessoriesadditionanalyticsavailablebasinbasinsbathbathroombathsbidetbrandscabinetscartcategorychooseclearanceclosecookiecookiescrosswatercurrentcurrentlydansanidaysdescriptiondetailsdoordoorsdurationeffectelectricenclosureexperiencefreestandingfunctionfunctionalfurnitureheatinghungilluminatedinformationkitchenlevellightinglussaromirrormirrorsmixermodernmonthmountedmprooptionsoriginaloutletpedestalpreferencespricequadrantrailsroundsalesavescreenssessionsetsshapeshopshopifyshowershowerssinkssitesonasstandardstockstorestyletapsthermostatictilestilingtoilettoiletstoweltraditionaltraysunderfloorunitunitsuseduservadovanityviewvisitorswallwasteswebsiteyear
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test62% of top 100 sites passed
  • This webpage contains too many H2 tags! H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H1 tags
Bathroom Outlet- Ireland's Premium Bathroom Store
H2 tags
SHOP BY CATEGORY
CLEARANCE SALE: UP TO 80% OFF
Ex-Display Duravit Zencha Vanity Unit & Tall Cabinet Bundle
Duravit Wave Shower System Chrome
Sonas Luxury Round Thermostatic Shower Kit
Dansani 80cm vanity unit with Basin in Grey Matt
Dansani 1200mm Colour Changing LED Illuminated Mirror with Anti-Fog
SONAS SALE: UP TO 60% OFF
Sonas Inspire Rimless Fully Shrouded Close Coupled Toilet With Cistern And Seat
Sonas Stockholm 2 Door Wall Hung Vanity Unit With Basin And Handle
Sonas Skal Round Countertop Basin And Waste 400mm Wide
Sonas Echo Arena Illuminated LED Mirror With Demister - 900mm x 450mm
VADO SALE: UP TO 25% OFF
Vado Individual Omika Noir Single Function Hand Held Shower Head With Hose Bracket And Integrated Outlet - Polished Black
Vado Individual Luxury Shattaf Shower Kit
Vado Individual Showering Solutions Adjustable Round Thermostatic Shower Column
Vado Prima 4 Function Thermostatic Exposed Shower Kit - Chrome
Vado Cameo 1 Door Wall Hung Vanity Unit With Gloss White Ceramic Basin - 400mm Wide - 1 TH
LUSSARO SALE: UP TO 20% OFF
Lussaro Giuliano LED Illuminated Mirror - 900mm x 500mm
Lussaro Brisa Horizontal Designer Radiator
Lussaro Bruno LED Illuminated Mirror - 800mm x 500mm
Lussaro Alda Rimless Back To Wall Toilet And Seat - White
Lussaro Bruno Pill Non Illuminated Mirror - 800mm x 500mm
CROSSWATER SALE: UP TO 25% OFF
Crosswater MPRO 2 Outlet 3 Handles Thermostatic Shower Bundle
Crosswater Image 1 Door Illuminated Mirrored Cabinet - 750mm x 505mm - Polished Aluminium
Crosswater MPRO Towel Warmer - 900mm x 430mm
Crosswater MPRO Toilet Roll Holder
Crosswater MPRO Towel Ring
Shop by brand
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Added to your cart:
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://bathroomoutlet.ie/robots.txt
SEO Friendly URL Test29% of top 100 sites passed
  • This webpage contains URLs that are not SEO friendly!
See results list
Image Alt Test78% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test29% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Inline CSS Test10% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test72% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test83% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test96% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Social Media Test75% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook 
Speed optimizations
Score: 81
Failed: 5
Warnings: 1
Passed: 19
HTML Page Size Test23% of top 100 sites passed
DOM Size Test56% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 5,384 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test99% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 1572.45 Kb to 177.3 Kb (89% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 5.68 seconds and is greater than the average loading speed which is 5 seconds!
Accurate loading speed and website loading speed monitor

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JS Execution Time Test53% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
76.7 %
2.32 Mb
image
10.2 %
315.30 Kb
font
5.0 %
154.41 Kb
html
4.3 %
132.25 Kb
css
3.5 %
107.76 Kb
other
0.3 %
9.72 Kb
TOTAL
100%
3.02 Mb
Requests by content type
Content type
Percent
Requests
image
49.1 %
84
javascript
36.3 %
62
css
6.4 %
11
other
4.1 %
7
font
2.9 %
5
html
1.2 %
2
TOTAL
100%
171
Content size by domain
Domain
Percent
Size
d3v2ir16k1una.cloudfront.net
33.5 %
1.01 Mb
bathroomoutlet.ie
30.5 %
943.29 Kb
googletagmanager.com
16.1 %
497.13 Kb
cdn.shopify.com
5.2 %
161.50 Kb
connect.facebook.net
2.8 %
87.42 Kb
cdn-cookieyes.com
2.6 %
79.12 Kb
ufe.helixo.co
2.5 %
78.66 Kb
d68ueg57a8p5r.cloudfront.net
2.0 %
61.49 Kb
d2sdba2oyw91py.cloudfront.net
1.2 %
38.50 Kb
a.klaviyo.com
1.1 %
33.11 Kb
Other
2.4 %
74.74 Kb
TOTAL
100%
3.02 Mb
Requests by domain
Domain
Percent
Requests
bathroomoutlet.ie
58.5 %
100
d3v2ir16k1una.cloudfront.net
14.0 %
24
cdn.shopify.com
5.8 %
10
d2sdba2oyw91py.cloudfront.net
4.7 %
8
cdn-cookieyes.com
4.7 %
8
googletagmanager.com
2.9 %
5
connect.facebook.net
1.2 %
2
js.klarna.com
0.6 %
1
shop.app
0.6 %
1
script.crazyegg.com
0.6 %
1
Other
6.4 %
11
TOTAL
100%
171
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test95% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test43% of top 100 sites passed
  • This webpage is using images in a modern format.
Image Metadata Test72% of top 100 sites passed
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test95% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test96% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test98% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test15% of top 100 sites passed
  • This webpage is not using render-blocking resources.
Nested Tables Test100% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test97% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.848 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.848 s

0.8 s

1.8 s

First Contentful Paint Test90% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 1.182 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

1.182 s

1.8 s

3 s

Largest Contentful Paint Test77% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 2.32 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

2.32 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img class="" src="//bathroomoutlet.ie/cdn/shop/files/Crosswater_bann..." alt="">
Cumulative Layout Shift Test91% of top 100 sites passed
  • The CLS score of this webpage is 0.0238. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0238

0.1

0.25

DOM element which contributes the most to CLS score:
Html:
Score: 0.0235
Server and security
Score: 93
Failed: 1
Warnings: 0
Passed: 9
URL Canonicalization Test93% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "bathroomoutlet.ie" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
bathroomoutlet.ie
Subject Alternative Names (SANs)
bathroomoutlet.ie
Not valid before
Mon, April 7o 2025, 5:17:59 pm (z)
Not valid after
Sun, July 6o 2025, 6:17:53 pm (z)
Signature algorithm
ecdsaWithSha256
Issuer
WE1
Intermediate certificate
Common name
WE1
Organization
Google Trust Services
Location
US
Not valid before
Wed, December 13o 2023, 9:00:00 am (z)
Not valid after
Tue, February 20o 2029, 2:00:00 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Root certificate
Common name
GTS Root R4
Organization
Google Trust Services LLC
Location
US
Not valid before
Wed, June 22o 2016, 12:00:00 am (z)
Not valid after
Sun, June 22o 2036, 12:00:00 am (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=7889238
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test95% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test97% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 60
Failed: 2
Warnings: 1
Passed: 7
Structured Data Test66% of top 100 sites passed
Custom 404 Error Page Test80% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://bathroomoutlet.ie/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://bathroomoutlet.ie/" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test98% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is not using an SPF record! SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
Ads.txt Validation Test67% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.

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