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Report generated 11 months ago

SeoSiteCheckup Score:

Common SEO issues
Google Search Results Preview
87Marketing | Web, Digital, Graphic Design, Marketing in Coventry
https://87marketing.co.uk
87Marketing offer unrivalled web, digital, social media, creative, graphic design and marketing services in Coventry, Warwickshire and surrounding areas. We can build a website for your small business and get you set up digitally or manage your marketing and social media if you're a larger company looking to get ahead.
Keywords Cloud
able address anybody areas assume beautiful believe best blog budget build business clients collateral communications company contact continue cookies copyright coventry creative creative.  customers design designs details difference difference… digital don't email ensure evergrowing experience fantastic form forward getting great happy hearing hello help hinckley home including it.ok leicestershire list logo look looking love make marketing maxing media message missing newsletter number nuneaton offer partners partnership pass policy pricing privacy professional prospects provide range receive relationships right services sign signup site social solution specialise submit surname surrounding telephone touch using warwickshire website we’d we’re with… won't work world worry you’d
Competitor Domains

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Robots.txt Test
Congratulations! Your site uses a "robots.txt" file: https://87marketing.co.uk/robots.txt
Sitemap Test
Congratulations! We've found 2 sitemaps files for your website:

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SEO Friendly URL Test
Congratulations! All links from your webpage are SEO friendly.
Image Alt Test
Your webpage has 8 'img' tags and 7 of them are missing the required 'alt' attribute.
https://www.youtube.com/embed/5KutzSYvfK4
In order to pass this test you must add an alt attribute to every <img> tag used into your webpage.
An image with an alternate text specified is inserted using the following HTML line:
<img src="image.png" alt="text_to_describe_your_image">
Remember that the point of alt text is to provide the same functional information that a visual user would see. Search engines, users who disabled images in their browsers and other agents who are unable to see the images on your webpage can read the alt attributes assigned to the image since they cannot view it.

Learn more about optimizing images for SEO.
Inline CSS Test
Your webpage is using 11 inline CSS styles!
https://www.youtube.com/embed/rAiDACDq3oY
It is a good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight and decrease the code to text ratio.
  • check the HTML code of your page and identify all style attributes
  • for each style attribute found you must properly move all declarations in the external CSS file and remove the style attribute
For example:
<!--this HTML code with inline CSS rule:-->
<p style="color:red; font-size: 12px">some text here</p>

<!--would became:-->
<p>some text here</p>

<!--and the rule added into your CSS file:-->
p{color:red; font-size: 12px}
Deprecated HTML Tags
Congratulations! Your page does not use HTML deprecated tags.
Google Analytics Test
Congratulations! Your website is using the latest version of Google Analytics.
Favicon Test
Favicon Congratulations! Your website appears to have a favicon.
JS Error Checker
Congratulations! There are no severe JavaScript errors on your web page.

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Speed optimizations
HTML Page Size Test
HTML Compression/GZIP Test
Congratulations! Your page is successfully compressed using gzip compression on your code.
Your HTML is compressed from 36.16 Kb to 8.28 Kb (77 % size savings). This helps ensure a faster loading web page and improved user experience.
Site Loading Speed Test
Your site loading time is around 4.10 seconds and this is under the average loading speed which is 5 seconds.

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Page Objects
Your page has more than 20 http requests, which can slow down page loading. You can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.
24 Total Objects
11 Images
Images (11)
https://87marketing.co.uk/wp-content/uploads/2017/09/87Marketing-logo-white-hi.png https://87marketing.co.uk/wp-content/uploads/2017/09/laptop.png https://87marketing.co.uk/wp-content/uploads/2017/11/client-logos-wards-lo.jpg https://87marketing.co.uk/wp-content/uploads/2017/11/client-logos-jodie-lo.jpg https://87marketing.co.uk/wp-content/uploads/2017/11/client-logos-oc-lo.jpg https://87marketing.co.uk/wp-content/uploads/2017/11/client-logos-mg-lo.jpg https://87marketing.co.uk/wp-content/uploads/2017/11/87Marketing-logo-white-175-lo.png https://87marketing.co.uk/wp-content/uploads/2017/11/homepage-banner-1920x960-lo.jpg https://87marketing.co.uk/wp-content/uploads/2017/10/blog-website-1200x630.jpg https://www.google-analytics.com/r/collect?v=1&_v=j66&a=1463273361&t=pageview&_s=1&dl=https%3A%2F%2F87marketing.co.uk%2F&ul=en-us&de=UTF-8&dt=87Marketing%20%7C%20Web%2C%20Digital%2C%20Graphic%20Design%2C%20Marketing%20in%20Coventry&sd=24-bit&sr=1440x900&vp=1440x900&je=0&_u=IEBAAUAB~&jid=1010254580&gjid=1035729257&cid=1877654049.1514484740&tid=UA-106174413-1&_gid=250395910.1514484740&_r=1&gtm=ube&z=994972482 https://www.google-analytics.com/collect?v=1&_v=j66&a=1463273361&t=pageview&_s=2&dl=https%3A%2F%2F87marketing.co.uk%2F&ul=en-us&de=UTF-8&dt=87Marketing%20%7C%20Web%2C%20Digital%2C%20Graphic%20Design%2C%20Marketing%20in%20Coventry&sd=24-bit&sr=1440x900&vp=1440x900&je=0&_u=IEBAAUAB~&jid=&gjid=&cid=1877654049.1514484740&tid=UA-106174413-1&_gid=250395910.1514484740&gtm=ube&z=361348703
0 Flash Files
Flash Files (0)
Page Cache Test (Server Side Caching)
It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.
https://www.youtube.com/embed/OCxTn7t9x4w
In order to pass this test you are advised to use a caching mechanism for your pages. There are three methods which can be used to caching your web pages:
  1. Alternative PHP caching
    - Alternative PHP Cache (APC) is an open source framework which caches data using intermediate PHP code. Most web programmers who are familiar with the PHP programming language can easily set up Alternative PHP Cache for your site.
  2. Quickcache
    - Quickcache is a lightweight page caching solution which was formerly known as jpcache. Quickcache caches the page output rather than compiling the PHP page, making it a superior version of page caching to the Alternative PHP caching. Quickcache can be quickly downloaded from their website and can reduce your page load time up to 80%.
  3. WP Super Cache
    - If you have a Wordpress website, WP Super Cache can be installed within seconds and without no programming knowledge.
Flash Test
Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
Image Caching Test
Your site is not using expires headers for your images. An expires tag can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
In order to reduce the number of HTTP requests, you can use the HTTP Expires header to set an expiration time for your images or any other content type. You can add the following lines into your .htaccess file:
<IfModule mod_expires.c>
    ExpiresActive on
 
    ExpiresByType image/jpg "access plus 1 month"
    ExpiresByType image/jpeg "access plus 1 month"
    ExpiresByType image/gif "access plus 1 month"
    ExpiresByType image/png "access plus 1 month"
</IfModule>
Nested Tables Test
Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test
Congratulations! Your webpage does not use frames.
Doctype Test
Congratulations! Your website has a doctype declaration:
<!DOCTYPE html>
URL Redirects Checker
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Server and security
URL Canonicalization Test
HTTPS Test
Your website is successfully using https, a secure communication protocol over the Internet. Note: if your site relies primarily on ad income, be aware that using https may be detrimental to ad earnings.
Safe Browsing Test
This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test
Congratulations, your server signature is off.
Directory Browsing Test
Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test
Congratulations! Your webpage does not include email addresses in plaintext.

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Mobile usability
Media Query Responsive Test
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot
You can see below how your website looks on the portrait view of a mobile device.
Snapshot
Advanced SEO
Microdata Schema Test
Congratulations! Your website is using HTML Microdata specifications in order to markup structured data.
Noindex Checker
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
Canonical Tag Checker
Your page is using the canonical link tag. This tag specifies that the URL: https://87marketing.co.uk is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link rel="canonical" href="https://87marketing.co.uk/" />
Nofollow Checker
Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage.
Disallow Directive Checker
Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.
Disallow: /wp-admin/
SPF records checker
Your DNS server is not using an SPF record. SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
An SPF record is a type of Domain Name Service (DNS) record that allows email systems to check if the sender of a message comes from a legitimate source and refuse an email if the source is not legitimate. Adding an SPF record is as easy as adding CNAME, MX or A records in your DNS zone. You can find more information here.

Before creating the SPF record for your domain, it is important to have access at your domain's DNS zone and to know what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.

Example:
Let's say that you are planning to send emails using Google Apps and you also want to ensure that no other mail servers are authorised. You can use an SPF record like this:

v=spf1 include:_spf.google.com -all
"v=spf1" - This sets the SPF version
"include:_spf.google.com" - This includes Google mail servers in your list of authorized sending servers
"-all" - This means that any server not previously listed is not authorized

If you are using your own VPS to send email and not any other service like Mandrill, Google Apps, etc. then you can create an SPF record like this:

v=spf1 mx -all

Note:
Setting an SPF record for your domain can help in reducing the chances of a spammer using your domain name in unsolicited emails. Research carefully what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.

Analyze and monitor your SEO with our powerful ToolBox

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Summary of priority fixes for: https://87marketing.co.uk

Your web page successfully passed all high priority checks!
Your web page failed on 2 low priority checks:
Inline CSS Test, SPF records checker

Common SEO issues

Google Search Results Preview
87Marketing | Web, Digital, Graphic Design, Marketing in Coventry
https://87marketing.co.uk
87Marketing offer unrivalled web, digital, social media, creative, graphic design and marketing services in Coventry, Warwickshire and surrounding areas. We can build a website for your small business and get you set up digitally or manage your marketing and social media if you're a larger company looking to get ahead.
Keywords Cloud
able address anybody areas assume beautiful believe best blog budget build business clients collateral communications company contact continue cookies copyright coventry creative creative.  customers design designs details difference difference… digital don't email ensure evergrowing experience fantastic form forward getting great happy hearing hello help hinckley home including it.ok leicestershire list logo look looking love make marketing maxing media message missing newsletter number nuneaton offer partners partnership pass policy pricing privacy professional prospects provide range receive relationships right services sign signup site social solution specialise submit surname surrounding telephone touch using warwickshire website we’d we’re with… won't work world worry you’d
Robots.txt Test
Congratulations! Your site uses a "robots.txt" file: https://87marketing.co.uk/robots.txt
Sitemap Test
Congratulations! We've found 2 sitemaps files for your website:
SEO Friendly URL Test
Congratulations! All links from your webpage are SEO friendly.
Image Alt Test
Your webpage has 8 'img' tags and 7 of them are missing the required 'alt' attribute.
How to fix
In order to pass this test you must add an alt attribute to every <img> tag used into your webpage.
An image with an alternate text specified is inserted using the following HTML line:
<img src="image.png" alt="text_to_describe_your_image">
Remember that the point of alt text is to provide the same functional information that a visual user would see. Search engines, users who disabled images in their browsers and other agents who are unable to see the images on your webpage can read the alt attributes assigned to the image since they cannot view it.

Learn more about optimizing images for SEO.
Inline CSS Test
Your webpage is using 11 inline CSS styles!
How to fix
It is a good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight and decrease the code to text ratio.
  • check the HTML code of your page and identify all style attributes
  • for each style attribute found you must properly move all declarations in the external CSS file and remove the style attribute
For example:
<!--this HTML code with inline CSS rule:-->
<p style="color:red; font-size: 12px">some text here</p>

<!--would became:-->
<p>some text here</p>

<!--and the rule added into your CSS file:-->
p{color:red; font-size: 12px}
Deprecated HTML Tags
Congratulations! Your page does not use HTML deprecated tags.
Google Analytics Test
Congratulations! Your website is using the latest version of Google Analytics.
Favicon Test
Congratulations! Your website appears to have a favicon. favicon
JS Error Checker
Congratulations! There are no severe JavaScript errors on your web page.

Speed optimizations

HTML Page Size Test
HTML Compression/GZIP Test
Congratulations! Your page is successfully compressed using gzip compression on your code.
Your HTML is compressed from 36.16 Kb to 8.28 Kb (77 % size savings). This helps ensure a faster loading web page and improved user experience.
Site Loading Speed Test
Your site loading time is around 4.10 seconds and this is under the average loading speed which is 5 seconds.
Page Objects
Your page has more than 20 http requests, which can slow down page loading. You can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.

HTML Pages: 2  CSS Files: 4  Scripts: 7  Images: 11  Flash Files: 0 

Page Cache Test (Server Side Caching)
It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.
How to fix
In order to pass this test you are advised to use a caching mechanism for your pages. There are three methods which can be used to caching your web pages:
  1. Alternative PHP caching
    - Alternative PHP Cache (APC) is an open source framework which caches data using intermediate PHP code. Most web programmers who are familiar with the PHP programming language can easily set up Alternative PHP Cache for your site.
  2. Quickcache
    - Quickcache is a lightweight page caching solution which was formerly known as jpcache. Quickcache caches the page output rather than compiling the PHP page, making it a superior version of page caching to the Alternative PHP caching. Quickcache can be quickly downloaded from their website and can reduce your page load time up to 80%.
  3. WP Super Cache
    - If you have a Wordpress website, WP Super Cache can be installed within seconds and without no programming knowledge.
Flash Test
Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
Image Caching Test
Your site is not using expires headers for your images. An expires tag can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
How to fix
In order to reduce the number of HTTP requests, you can use the HTTP Expires header to set an expiration time for your images or any other content type. You can add the following lines into your .htaccess file:
<IfModule mod_expires.c>
    ExpiresActive on
 
    ExpiresByType image/jpg "access plus 1 month"
    ExpiresByType image/jpeg "access plus 1 month"
    ExpiresByType image/gif "access plus 1 month"
    ExpiresByType image/png "access plus 1 month"
</IfModule>
Nested Tables Test
Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test
Congratulations! Your webpage does not use frames.
Doctype Test
Congratulations! Your website has a doctype declaration:
<!DOCTYPE html>
URL Redirects Checker
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).

Server and security

URL Canonicalization Test
HTTPS Test
Your website is successfully using https, a secure communication protocol over the Internet. Note: if your site relies primarily on ad income, be aware that using https may be detrimental to ad earnings.
Safe Browsing Test
This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test
Congratulations, your server signature is off.
Directory Browsing Test
Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test
Congratulations! Your webpage does not include email addresses in plaintext.

Mobile usability

Media Query Responsive Test
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot

Advanced SEO

Microdata Schema Test
Congratulations! Your website is using HTML Microdata specifications in order to markup structured data.
Type: WebSite Properties:
url: https://87marketing.co.uk/
name: 87Marketing
potentialAction: [Type: SearchAction]
Type: Organization Properties:
url: https://87marketing.co.uk/
sameAs:
name: 87Marketing
logo: https://87marketing.co.uk/wp-content/uploads/2017/09/87Marketing-logo-500.png
Noindex Checker
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
Canonical Tag Checker
Your page is using the canonical link tag. This tag specifies that the URL: https://87marketing.co.uk is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link rel="canonical" href="https://87marketing.co.uk/" />
Nofollow Checker
Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage.
Disallow Directive Checker
Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.
Disallow: /wp-admin/
SPF records checker
Your DNS server is not using an SPF record. SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
How to fix
An SPF record is a type of Domain Name Service (DNS) record that allows email systems to check if the sender of a message comes from a legitimate source and refuse an email if the source is not legitimate. Adding an SPF record is as easy as adding CNAME, MX or A records in your DNS zone. You can find more information here.

Before creating the SPF record for your domain, it is important to have access at your domain's DNS zone and to know what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.

Example:
Let's say that you are planning to send emails using Google Apps and you also want to ensure that no other mail servers are authorised. You can use an SPF record like this:

v=spf1 include:_spf.google.com -all
"v=spf1" - This sets the SPF version
"include:_spf.google.com" - This includes Google mail servers in your list of authorized sending servers
"-all" - This means that any server not previously listed is not authorized

If you are using your own VPS to send email and not any other service like Mandrill, Google Apps, etc. then you can create an SPF record like this:

v=spf1 mx -all

Note:
Setting an SPF record for your domain can help in reducing the chances of a spammer using your domain name in unsolicited emails. Research carefully what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.
COMMON SEO ISSUES
passed Google Search Results Preview
What's This?
Check how your page might appear in Google search results. Google search results typically uses your webpage title, url and meta-description in order to display relevant summarized information about your site. If these elements are too long, Google will truncate their content. Webpage title up to 70 characters in length, and webpage descriptions up to 160 characters in length are recommended in order to optimize readability.

87Marketing | Web, Digital, Graphic Design, Marketing in Coventry

https://87marketing.co.uk

87Marketing offer unrivalled web, digital, social media, creative, graphic design and marketing services in Coventry, Warwickshire and surrounding areas. We can build a website for your small business and get you set up digitally or manage your marketing and social media if you&#039;re a larger company looking to get ahead.

passed Keywords Cloud
What's This?
The Keyword Cloud is a visual representation of keywords used on your website. This will show you which words are frequently used in the content of your webpage. Keywords having higher density are presented in larger fonts and displayed in alphabetic order.
able address anybody areas assume beautiful believe best blog budget build business clients collateral communications company contact continue cookies copyright coventry creative creative.  customers design designs details difference difference… digital don't email ensure evergrowing experience fantastic form forward getting great happy hearing hello help hinckley home including it.ok leicestershire list logo look looking love make marketing maxing media message missing newsletter number nuneaton offer partners partnership pass policy pricing privacy professional prospects provide range receive relationships right services sign signup site social solution specialise submit surname surrounding telephone touch using warwickshire website we’d we’re with… won't work world worry you’d
passed Robots.txt Test
What's This?
Check if your website is using a robots.txt file. When search engine robots crawl a website, they typically first access a site's robots.txt file. Robots.txt tells Googlebot and other crawlers what is and is not allowed to be crawled on your site.
Congratulations! Your site uses a "robots.txt" file: https://87marketing.co.uk/robots.txt
passed Sitemap Test
What's This?
Check if the website has a sitemap. A sitemap is important as it lists all the web pages of the site and let search engine crawlers to crawl the website more intelligently. A sitemap also provides valuable metadata for each webpage.
Congratulations! We've found 2 sitemaps files for your website:
passed SEO Friendly URL Test
What's This?
Check if your webpage URLs are SEO friendly. In order for links to be SEO friendly, they should contain keywords relevant to the page's topic, and contain no spaces, underscores or other characters. You should avoid the use of parameters when possible, as they make URLs less inviting for users to click or share. Google's suggestions for URL structure specify using hyphens or dashes (-) rather than underscores (_). Unlike underscores, Google treats hyphens as separators between words in a URL.
Congratulations! All links from your webpage are SEO friendly.
failed Image Alt Test
What's This?
Check if images on your webpage are using alt attributes. If an image cannot be displayed (e.g., due to broken image source, slow internet connection, etc), the alt attribute provides alternative information. Using relevant keywords and text in the alt attribute can help both users and search engines better interpret the subject of an image.
Your webpage has 8 'img' tags and 7 of them are missing the required 'alt' attribute.

HOW TO FIX

In order to pass this test you must add an alt attribute to every <img> tag used into your webpage.
An image with an alternate text specified is inserted using the following HTML line:
<img src="image.png" alt="text_to_describe_your_image">
Remember that the point of alt text is to provide the same functional information that a visual user would see. Search engines, users who disabled images in their browsers and other agents who are unable to see the images on your webpage can read the alt attributes assigned to the image since they cannot view it.

Learn more about optimizing images for SEO.
failed Inline CSS Test
What's This?
Check your webpage HTML tags for inline CSS properties. Inline CSS property are added by using the style attribute within specific HTML tags. Inline CSS properties unnecessarily increase page size, and can be moved to an external CSS stylesheet. Removing inline CSS properties can improve page loading time and make site maintenance easier.
Your webpage is using 11 inline CSS styles!

HOW TO FIX

It is a good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight and decrease the code to text ratio.
  • check the HTML code of your page and identify all style attributes
  • for each style attribute found you must properly move all declarations in the external CSS file and remove the style attribute
For example:
<!--this HTML code with inline CSS rule:-->
<p style="color:red; font-size: 12px">some text here</p>

<!--would became:-->
<p>some text here</p>

<!--and the rule added into your CSS file:-->
p{color:red; font-size: 12px}
passed Deprecated HTML Tags
What's This?
Check if your webpage is using old, deprecated HTML tags. These tags will eventually lose browser support and your web pages may render incorrectly as browsers drop support for these tags.
Congratulations! Your page does not use HTML deprecated tags.
passed Google Analytics Test
What's This?
Check if your website is connected with Google Analytics. Google Analytics is a popular, free website analysis tool that helps provide insights about your site's traffic and demographics.
Congratulations! Your website is using the latest version of Google Analytics.
passed Favicon Test
What's This?
Check if your site is using and correctly implementing a favicon. Favicons are small icons that appear in your browser's URL navigation bar. They are also saved next to your URL's title when your page is bookmarked. This helps brand your site and make it easy for users to navigate to your site among a list of bookmarks.
Favicon Congratulations! Your website appears to have a favicon.
passed JS Error Checker
What's This?
Check your page for JavaScript errors. These errors may prevent users from properly viewing your pages and impact their user experience. Sites with poor user experience tend to rank worse in search engine results.
Congratulations! There are no severe JavaScript errors on your web page.
SPEED OPTIMIZATIONS
passed HTML Page Size Test
What's This?
Check your page's HTML size. HTML size is the size of all the HTML code on your web page - this size does not include images, external javascripts or external CSS files.
passed HTML Compression/GZIP Test
What's This?
Check if your website is using HTML compression. HTML compression plays an important role in improving website speed by finding similar strings within a text file and replacing them temporarily to reduce overall file size.
Congratulations! Your page is successfully compressed using gzip compression on your code.
Your HTML is compressed from 36.16 Kb to 8.28 Kb (77 % size savings). This helps ensure a faster loading web page and improved user experience.
passed Site Loading Speed Test
What's This?
Check your website's loading speed. Page speed is an important factors in search engine rankings and overall site success. Pages that take longer than 5 seconds to load can lose up to 50% of users. Faster webpages result in higher traffic, better conversions and increased sales over slower loading pages.
Your site loading time is around 4.10 seconds and this is under the average loading speed which is 5 seconds.
failed Page Objects
What's This?
Check if all the objects requested by this webpage can be retrieved. If they are not retrievable, your page may display incorrectly, leading to a bad user experience and lower search engine rankings.
Your page has more than 20 http requests, which can slow down page loading. You can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.

HTML Pages: 2  CSS Files: 4  Scripts: 7  Images: 11  Flash Files: 0 

failed Page Cache Test (Server Side Caching)
What's This?
Check if your page is serving cached pages. A page cache saves dynamically generated pages and serves the pre-generated (cached) page to reduce server load and site loading time (by avoiding the re-loading and execution of PHP scripts). Common caching methods are ZenCache and WP Rocket.
It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.

HOW TO FIX

In order to pass this test you are advised to use a caching mechanism for your pages. There are three methods which can be used to caching your web pages:
  1. Alternative PHP caching
    - Alternative PHP Cache (APC) is an open source framework which caches data using intermediate PHP code. Most web programmers who are familiar with the PHP programming language can easily set up Alternative PHP Cache for your site.
  2. Quickcache
    - Quickcache is a lightweight page caching solution which was formerly known as jpcache. Quickcache caches the page output rather than compiling the PHP page, making it a superior version of page caching to the Alternative PHP caching. Quickcache can be quickly downloaded from their website and can reduce your page load time up to 80%.
  3. WP Super Cache
    - If you have a Wordpress website, WP Super Cache can be installed within seconds and without no programming knowledge.
passed Flash Test
What's This?
Check if your page uses Flash, an outdated technology that was typically used to deliver rich multimedia content. The web has evolved to replace Flash with open-standard technologies that additionally offered better performance and security. Flash content also does not work well on mobile devices, and is difficult to index by search engines.
Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
failed Image Caching Test
What's This?
Checks if your page is using an image expires tag, which specifies a future expiration date for your images. Users browsers will see this tag and cache the image in their browser until the specified date (so that it does not keep re-fetching the unchanged image from your server). This speeds up your site the next time returning visitors arrive at your site and require the same image.
Your site is not using expires headers for your images. An expires tag can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.

HOW TO FIX

In order to reduce the number of HTTP requests, you can use the HTTP Expires header to set an expiration time for your images or any other content type. You can add the following lines into your .htaccess file:
<IfModule mod_expires.c>
    ExpiresActive on
 
    ExpiresByType image/jpg "access plus 1 month"
    ExpiresByType image/jpeg "access plus 1 month"
    ExpiresByType image/gif "access plus 1 month"
    ExpiresByType image/png "access plus 1 month"
</IfModule>
passed Nested Tables Test
What's This?
Check if this site contains nested tables. A nested table is an HTML table containing another table inside it. Use of nested tables can slow down page rendering in the user's browser.
Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
passed Frameset Test
What's This?
Check if your page is using frames, which divide your browser window into multiple sections where each section can load separate HTML documents. Frames create problems for both users (e.g., by creating unexepected behavior with printing functions or use of the back-button) and search engine robots (by complicating the crawling process). Avoid use of frames when possible.
Congratulations! Your webpage does not use frames.
passed Doctype Test
What's This?
Check for doctype declaration. A document type declaration, or DOCTYPE, defines which version of (X)HTML your webpage is using. Proper doctype declaration assists with proper page rendering and functioning of web documents in compliant browsers.
Congratulations! Your website has a doctype declaration:
  • <!DOCTYPE html>
passed URL Redirects Checker
What's This?
Check how many redirects your URL will perform to resolve to the final destination URL. Redirects often cause search engine indexing issues and can also lead to some minor loading delays. Google recommends removing or keeping redirects to a minimum.
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
SERVER AND SECURITY
passed URL Canonicalization Test
What's This?
Test your site for potential URL canonicalization issues. Canonicalization describes how a site can use slightly different URLs for the same page (e.g., if http://www.example.com and http://example.com displays the same page but do not resolve to the same URL). If this happens, search engines may be unsure about which URL is the correct one to index. Learn more about canonicalization issues.
https://87marketing.co.uk and https://www.87marketing.co.uk resolve to the same URL.
passed HTTPS Test
What's This?
Check if your website is using HTTPS, a secure protocol for sending/receiving data over the Internet. Using HTTPS indicates that an additional encryption/authentication layer was added between client and server. HTTPS should be used by any site that collects sensitive customer data such as credit card information. Even for sites that do not collect such data, switching to https helps users by improving privacy and overall security. Google is increasingly using https as a positive ranking factor.
Your website is successfully using https, a secure communication protocol over the Internet. Note: if your site relies primarily on ad income, be aware that using https may be detrimental to ad earnings.
passed Safe Browsing Test
What's This?
Check if your website is identified as having malware or exhibiting phishing activity by Google's safe browsing API. Any site containing malware or suspicious for phising activity is seen as a threat to the online community and is often penalized by search engines. This test checks your website against regularly updated malware and phishing databases of problem websites.
This site is not currently listed as suspicious (no malware or phishing activity found).
passed Server Signature Test
What's This?
Check if your server's signature is ON. A server signature is the public identity of your web server and contains sensitive information that could be used to exploit any known vulnerability. Turning your server signature OFF is considered a good security practice to avoid disclosure of what software versions you are running.
Congratulations, your server signature is off.
passed Directory Browsing Test
What's This?
Check if your server allows directory browsing. If directory browsing is disabled, visitors will not be able to browse your directory by accessing the directory directly (if there is no index.html file). This will protect your files from being exposed to the public. Apache web server allows directory browsing by default. Disabling directory browsing is generally a good idea from a security standpoint.
Congratulations! Your server has disabled directory browsing.
passed Plaintext Emails Test
What's This?
Check your webpage for plaintext email addresses. Any e-mail address posted in public is likely to be automatically collected by computer software used by bulk emailers (a process known as e-mail address harvesting). A spam harvester can read through the pages in your site and extract plaintext email addresses which are then added to bulk marketing databases (resulting in more inbox spam). There are several methods for email obfuscation.
Congratulations! Your webpage does not include email addresses in plaintext.
MOBILE USABILITY
passed Media Query Responsive Test
What's This?
Check if your page implements responsive design functionalities using the media query technique. The '@media' rule allows different style rules for screen sizes. Media query techniques allow different presentation and content to be served depending on the output device, helping ensure that your website renders optimally on all devices and platforms.
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
passed Mobile Snapshot
What's This?
Check how your website renders on a mobile device.
You can see below how your website looks on the portrait view of a mobile device.
ADVANCED SEO
passed Microdata Schema Test
What's This?
Check if your website uses HTML Microdata specifications (or structured data markup). Search engines use microdata to better understand the content of your site and create rich snippets in search results (which helps increase click-through rate to your site).
Congratulations! Your website is using HTML Microdata specifications in order to markup structured data.
  • Type: WebSite
  • Properties:
  • url: https://87marketing.co.uk/
  • name: 87Marketing
  • potentialAction: [Type: SearchAction]
  • Type: Organization
  • Properties:
  • url: https://87marketing.co.uk/
  • sameAs:
  • name: 87Marketing
  • logo: https://87marketing.co.uk/wp-content/uploads/2017/09/87Marketing-logo-500.png
passed Noindex Checker
What's This?
Check if your webpage is using the robots meta tag or the X-Robots-Tag HTTP header to instruct search engines not to show your site in search results pages.
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
passed Canonical Tag Checker
What's This?
Check if your webpage is using the canonical link tag. The canonical link tag is used to nominate a primary page when you have several pages with duplicate or very similar content.
Your page is using the canonical link tag. This tag specifies that the URL: https://87marketing.co.uk is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
  • <link rel="canonical" href="https://87marketing.co.uk/" />
passed Nofollow Checker
What's This?
Check if your webpage is using the robots meta tag or the X-Robots-Tag HTTP header to instruct search engines not to follow the links on your page. Outgoing links marked with this tag will tell search engines not to follow or crawl that particular link. Google recommends that nofollow tags are used for paid advertisements on your site and links to pages that have not been vetted as trusted sites (e.g., links posted by users of your site).
Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage.
info Disallow Directive Checker
What's This?
Check if your robots.txt file is instructing search engine crawlers to avoid parts of your website. The disallow directive is used in robots.txt to tell search engines not to crawl and index a file, page, or directory.
Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.
  • Disallow: /wp-admin/
failed SPF records checker
What's This?
Check if your DNS records contains an SPF record. SPF (Sender Policy Framework) records allow email systems to verify if a given mail server has been authorized to send mail on behalf of your domain. Creating an SPF record increases email delivery rates by reducing the likelihood of your email being marked as spam.
Your DNS server is not using an SPF record. SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.

HOW TO FIX

An SPF record is a type of Domain Name Service (DNS) record that allows email systems to check if the sender of a message comes from a legitimate source and refuse an email if the source is not legitimate. Adding an SPF record is as easy as adding CNAME, MX or A records in your DNS zone. You can find more information here.

Before creating the SPF record for your domain, it is important to have access at your domain's DNS zone and to know what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.

Example:
Let's say that you are planning to send emails using Google Apps and you also want to ensure that no other mail servers are authorised. You can use an SPF record like this:

v=spf1 include:_spf.google.com -all
"v=spf1" - This sets the SPF version
"include:_spf.google.com" - This includes Google mail servers in your list of authorized sending servers
"-all" - This means that any server not previously listed is not authorized

If you are using your own VPS to send email and not any other service like Mandrill, Google Apps, etc. then you can create an SPF record like this:

v=spf1 mx -all

Note:
Setting an SPF record for your domain can help in reducing the chances of a spammer using your domain name in unsolicited emails. Research carefully what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.

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